Tours in Morocco

Morocco is an extraordinary country. With a Mediterranean coastline and four mountain ranges, it also extends to the Sahara. Endlessly fascinating, read on to discover the best Morocco tours that’ll see you exploring the country to the max.

Why go to Morocco?

From the Medinas of Marrakesh and Fez to the Atlas mountains and the Sahara desert, Morocco is undeniably diverse. Add to that epic gorges, a beautiful coastline, and bustling souks, and Morocco amounts to a destination that’ll keep everyone happy. 

Whether you want trekking adventures, culture, all-out luxury, or a family trip, there are Morocco tours to suit every type of traveller.

Convinced to go? Talk to our Morocco local travel experts and save yourself the hustle of planning and booking.

Koutoubia mosque in Marrakech, Morocco © Migel/Shutterstock

Koutoubia mosque, Marrakech, Morocco © Migel/Shutterstock

Which Morocco tours are the best?

Morocco desert tours

Going on a Morocco desert tour takes some beating. The landscape of the Middle Atlas shifts from cedar-shrouded mountains to deep canyons and sun-scorched plains.

Then there’s the Ziz Valley oasis, and the “grand sea” of Merzouga, where you can camp surrounded by pink-hued sand. Meanwhile, visiting the Erg Chabbi dunes could see you join a camel caravan and sand-surf the dunes.

Inspired to take a desert tour? See Morocco’s iconic cities and deserts itinerary.

Morocco family tours

For a different kind of holiday with the kids, family-oriented Morocco tours come highly recommended. We’re talking about camping out in the desert after a camel-trekking trip. Being enthralled by stories around a fire, beneath thousands of glittering stars.

Then there’s the child-pleasing Ait Ben Haddou. Arguably Morocco’s most magical town, this UNESCO World Heritage Site is the country’s most famous ksar (fortified village).

Things not to miss: Camel caravan on the Sahara desert.

Camel caravan in the Sahara desert © Shutterstock

Luxury Morocco tours

If you’re looking for something special, luxury Morocco tours uncover the country in elegant style. 

On a luxury tour, you’ll experience Rabat in the manner of the sultans whose palaces dazzle the city. In Fez, you’ll savour the finest food this renowned culinary city has to offer. 

And you’ll bed down in former palaces and desert camps that are more than a cut above your usual glamping experience.

Like the sound of this? You’ll love our Luxurious Morocco trip.

Morocco food tours

Alongside satisfying culture vultures and desert adventurers, Morocco is a winner for visitors who love their grub. 

On Morocco tours that focus on food, you’ll take cookery classes to learn how to make the likes of spiced tagine and smoky aubergine.

Sitting on top of the country's food tree is the city of Fez, which has been hailed as the Morocco culinary capital for very good reason. 

Ready for your adventure? Get inspired by browsing our fully customisable Morocco itineraries

Colourful towers of aromatic spices are a signature feature of Marrakech's souks

Spices in Marrakech souk, Morocco © Shutterstock

Must-see places to visit in Morocco

Marrakech

Marrakech — known as the Red City — is divided between its ancient Medina and the Ville Nouvelle, which was built by the French in the mid-20th century.

Being a great place for a weekend break in Marrakech, the city also invites longer immersion. At its centre, the Jemaa el Fna hosts performances by drummers and musicians.

Marrakech also boasts incredible architectural attractions, among them El Badi Palace and the Koutoubia Minaret.

Sahara Desert

Visiting Morocco’s Sahara Desert is an unforgettable experience. While it takes several hours to get here, the shifting scenery along the journey is soul-stirring — from rocky plateaus to rippling dunes that change form and colour through the day.

Our Ultimate Sahara itinerary also includes Casablanca, Chefchaouen, Fez and Marrakech.

Essaouira

An ancient walled town with a bohemian vibe, Essaouira is a great place for art lovers, amblers and culture vultures.

Located on Morocco’s Atlantic west coast, this treasure boasts galleries galore and a UNESCO-listed medina.

Street in the blue city of Chefchaouen in Morocco © Delpixel/Shutterstock

Blue city of Chefchaouen, Morocco © Delpixel/Shutterstock

Taghazout Bay

Eighteen kilometres from Agadir, the fishing village of Taghazout was once Morocco’s premier hippy destination.

These days, it’s better known for its excellent surfing  — the bay ­is one of the best beaches in Morocco, no less.

Fez

Aside from being the culinary capital of Morocco, Fez is the most complete medieval city of the Arab world and the oldest of Morocco’s four imperial capitals. 

Add to that the extraordinary Medina-city of Fez el Bali, with its mosques and a mile-long labyrinth of souks, and Fez deserves more than a few days of your time.

Morning landscape of coastal village Taghazout, Morocco. Taghazout is a small fishing and surfing village © zodyakuz/Shutterstock

Taghazout Bay, Morocco © Shutterstock

Book your Morocco tour with us

Based on the knowledge of local Morocco travel experts, and created in partnership with the best local businesses, Rough Guides’ Morocco itineraries can be customised to your needs. 

As a result, they offer unparalleled opportunities to enjoy enriching, personalised experiences. Read on for more reasons to book with us.

1. Expertise and brand reliability

With 50+ years of travel experience, Rough Guides has a reputation for reliability, quality and local knowledge. 

Our well-curated tours and trips are backed by research and first-hand experiences. So, when you book with Rough Guides, you're not just buying a tour or booking a trip — you're investing in a wealth of expertise that’ll ensure you’ll experience an unforgettable journey.

2. Support for local communities

Rough Guides is committed to responsible tourism and the well-being of communities. Through partnering with local guides, artisans and businesses, our tours contribute directly to the local economy. 

Booking with us means you're not just witnessing a community’s cultural heritage — you're also actively supporting its growth and sustainability.

3. 24/7 hotline

Travel doesn't follow a 9-to-5 schedule, and neither do we. Our 24-7 support ensures you're never alone during your adventure. 

Whether you need immediate assistance, have questions about your itinerary, or face unexpected issues, our team is just a phone call or message away. 

This round-the-clock support provides a layer of security and peace of mind that allows you to focus on what really matters — enjoying your trip.

4. Tailor-made adventures

No two travellers are the same, which is why our tours are fully customisable to meet your specific interests, activity levels, and travel goals. 

From the moment you contact us, to your journey’s end, our team will work with you to create an itinerary that’s as unique as you are. 

Whether you want to add an extra day for wildlife photography, or fancy opting for a boutique hotel over a standard one, your trip will be tailored to your personal preferences.

5. High-quality local partnerships

In our quest to offer enriching experiences, Rough Guides meticulously selects local partners who align with our standards for quality, safety, and sustainability.

This ensures every aspect of your tour — from accommodation to activities — meets our criteria for excellence and responsible travel practices.

Essaouira beach in Morocco © Shutterstock

Surfer and camels at the beach in Essaouira, Morocco © Shutterstock

Tips for your planning your Morocco tour

Inspired? Browse our fully customisable Morocco itineraries to start planning your perfect trip.

You might also want to read up on the best things to do in Morocco and get yourself The Rough Guide to Morocco.

Joanne Owen

written by
Joanne Owen

updated 15.11.2023

Joanne is a Pembrokeshire-born writer with a passion for the nature, cultures and histories of the Caribbean region, especially Dominica. Also passionate about inspiring a love of adventure in young people, she’s the author of several books for children and young adults, hosts international writing workshops, and has written articles on the Caribbean and inspirational community initiatives for Rough Guides. Follow her @JoanneOwen on Twitter and @joanneowenwrites on Instagram.

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