In 1982 we published our first guidebook, The Rough Guide to Greece and since then we’ve become an authority in travel worldwide. In 2017, Rough Guides was acquired by APA and in 2018, we launched a travel marketplace to connect travelers directly with local tour operators across the world.

Rough Guides is a trading name by APA Digital AG, a Swiss registered media company.

Tailor-Made Trips

What is a tailor-made trip?

Just like the name suggests, a tailor-made trip is one based on your preferences, wishes and comments.

Here’s how it works: You select your travel dates, route, type of accommodation and so on, then a local expert, armed with excellent travel supplier relationships all over their native country, creates the ideal itinerary for you.

You can then book this itinerary straight away with your local expert, or tweak it further until you’re ready to book.

Who are the local experts?

The local experts work for carefully selected tour operators in your chosen destination. The Rough Guides team have handpicked each company and implemented strict quality standards to ensure a consistently high service, no matter the destination.

The Rough Guides platform facilitates the contact between you, the traveler, and the local tour operator. The booking contract will be entered into by you and the local tour operator, according to the terms and conditions of the tour operator.

What kind of trips can I book?

Every destination is different. Iceland is the ideal country for self-drive itineraries in a rental car, while a typical itinerary in Sri Lanka includes a private driver guide. Some countries do not charge a steep single supplement for solo travelers, while others do.

Simply fill in the form here or have a look at our highlight trips published in each destination tab to explore offers and find a trip that’s just right for you.

Where can I go?

With Rough Guides Tailor-Made Trips, over 70 destinations are at your fingertips. From Argentina to Costa Rica, Italy to Iceland, or Sri Lanka to Vietnam – select your chosen destination from the drop down menu in the form.

In case your desired destination is not included, feel free to email us at and let us know.

What are the payment and cancellation policies?

Each local travel expert will detail their payment and cancellation policies before enabling you to put down a deposit for your trip.

The deposit usually varies between 20 - 40%, with the remaining balance due around 75 days before your trip. However, as each trip is different, these policies may vary greatly so don’t hesitate to get in touch with your local expert to find out more.

Do you offer international flights?

Our local experts can book local flights as part of your itinerary, but given the number of different options available for international flights we recommend you book these on your own.

How do I get in touch for a tailor-made trip?

Simply fill in the short form here to send us your details and preferences about your upcoming trip. One of our Rough Guides Travel Team members will then get in touch before connecting you directly with your personal local expert to quote your trip.

Who can I contact for other questions?

Our Travel Team is happy to hear from you for any travel- or book-related questions. Please email with your enquiry.


Where can I buy your books?

Our online shop carries links to sellers of all of our hard copies, as well as ebooks for our Rough Guides series. If you can’t find a specific book or have a question about an upcoming book, feel free to contact us on for further details.

How do I get my free ebook to accompany the print copy?

We’ve been offering free ebooks with the purchase of our hard copies since early 2019. Every print copy includes a unique download code that can be entered on

Upon entering the code, the form automatically validates it and shows you the corresponding ebook. If you have any troubles accessing these, please email us at

When do you publish a new edition on [enter destination]?

In the wake of Covid-19 and its impact on the travel industry as a whole, we remain flexible with our upcoming publishing schedule. We can confirm upcoming editions for the next six months, so feel free to reach out to to hear more.

I want my business/client to be listed in your guidebook or on your website

All listings in our guidebooks and on the website are compiled by personal recommendations of the authors. We do not charge for or guarantee inclusion. You’re welcome to send us your details to and we will share these with the authors who’d be in touch directly if interested. If you’re looking for a commercial collaboration, please visit our commercial trade website for case studies and offers.

I’d love to work with you

We’re delighted to hear that! Follow us on LinkedIn for the latest job offers and company update.

We’re a company and we’d love to work with you on a commercial campaign

We’re happy to hear that! Please visit our commercial trade website here, leave your contact details and a member of our Partnership team will be in touch.

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updated 11/8/2021
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