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Wales, a small country on the rocky fringe of western Europe, punches well above its weight when it comes to looks, attractions and visitor appeal. Barack Obama praised its “extraordinary beauty, wonderful people and great hospitality”, while National Geographic magazine named Pembrokeshire the world’s second-best coastal destination, and its coastal path second among the world’s top ten long-distance paths.
This is a country that remains utterly authentic, and while it’s happy to keep up with the best new trends – you can witness an ever more sophisticated hotel scene and a raft of gourmet restaurants displaying real culinary creativity – Wales always stays true to itself. Discover this beautiful country with our travel guide to Wales.
And, if you're looking to travel more responsibly, discover five eco-friendly holiday ideas in Wales and where to go green off-the-beaten-track in Wales. It's a nation that has a sustainable trip for every season.

The mountains and lakes of Snowdonia National Park, looking from Mount Snowdon from the Llanberis Pass © Shutterstock
From travel safety to visa requirements, discover the best tips for visiting Wales
The only other centres of appreciable size are loud-and-lairy Newport and breezy, resurgent Swansea, lying respectively to the east and west of the capital. All three cities grew as ports, mainly exporting millions of tons of coal and iron from the Valleys, where fiercely proud industrial communities were built up in the thin strips of land between the mountains.
Fortified residences served as the foundation for a number of the stately homes that dot the country, but many castles were deserted and remain dramatically isolated on rocky knolls, most likely on spots previously occupied by prehistoric communities. Passage graves and stone circles offer a more tangible link to the pre-Roman era when the priestly order of Druids ruled over early Celtic peoples, and later religious monuments such as the great ruined abbey of Tintern lends a gaunt grandeur to their surroundings.

Discover the most beautiful places in Wales like the rugged Pembrokeshire Coast with our Wales Travel Guide - shutterstock
The rigid backbone of the Cambrian Mountains terminates in the soaring peaks of Snowdonia and the angular ridges of the Brecon Beacons, both superb walking country and both national parks. A third national park follows the Pembrokeshire Coast, where golden strands are separated by rocky bluffs overlooking offshore bird colonies.
Much of the rest of the coast remains unspoilt, though seldom visited, with long sweeps of sand often backed by traditional British seaside resorts: the north Wales coast, the Cambrian coast and the Gower peninsula have a notable abundance. The entire coast is now linked by the 860-mile All-Wales Coast Path: be sure to spend some time along its length.
Britain’s greatest druidic centre was Anglesey, and the island is still home to many of Wales’ best prehistoric sites, including the splendid chambers of Barclodiad y Gawres and Bryn Celli Ddu. Elsewhere, numerous standing stones and circles can be found on the mysterious slopes of the Mynydd Preseli in Pembrokeshire and in the area around Harlech in north Wales. Many sites take their names from great figures in Celtic history and folklore, such as Arthur and Merlin (Myrddin in Welsh); legends abound to connect much of the landscape with ancient tales.
Seeking more inspiration for an immersive trip? Read up on sustainable Wales for all types of traveller, from foodies, to hikers, to histroy buffs.
But there’s far more to the place than the hackneyed stereotypes. At its best, Wales is the most beguiling part of the British Isles. When you travel to Wales you will see that even its comparative anonymity serves it well. Where the tourist pound has swept away some of the more gritty aspects of local life in parts of Ireland and Scotland, reducing ancient cultures to misty Celtic pastiche, Wales remains brittle and brutal enough to be real, and diverse enough to remain endlessly fascinating.
The solid little market towns and ancient castles reward repeated visits as much as the stirring mountains, gorgeous valleys and rugged coastline. It’s not all about the landscapes, either: The culture is compelling, too - no matter if whether Welsh- or English-language, Celtic or industrial, ancient or coolly contemporary. Even its low-key profile serves it well: while the tourist pound has reduced parts of Ireland and Scotland to Celtic pastiche, Wales remains gritty enough to be authentic, and diverse enough to remain endlessly fascinating.
A rocky and mountainous landscape in hues of predominantly grey and green, a thinly scattered, largely rural population, a culture rooted deeply in folklore and legend, and the survival of a distinct, ancient language are all hallmarks of Wales and its sister countries.
Recent years have seen a huge and dizzying upsurge in Welsh self-confidence, a commodity no longer so dependent on comparison with its big and powerful neighbour England. Popular culture – especially music and film – has contributed to this, as did the creation of the National Assembly in 1999, the first all-Wales tier of government for six hundred years. After centuries of subjugation, the national spirit is undergoing a remarkable renaissance. The ancient symbol of the country, y ddraig goch or the red dragon, seen fluttering on flags everywhere you go, is waking up from what seems like a very long slumber.
To visitors the Welsh language, the strongest survivor of the Celtic tongues, most obviously marks out the country with its signature tongue-twisting village names and bilingual signposts making a strong cultural statement. As a visitor, any attempts to speak at least a fragment of the rich, earthy tones of one of Europe’s oldest living languages will be warmly received.
After Wales’ seven-hundred-year subjugation at the hands of its far larger and more powerful neighbour, many Welsh nationalists call for, if not outright divorce from England, at least a trial separation. The mutual antipathy is almost all good-natured, but often the greatest offence to Welsh people is when those very obvious differences are blatantly disregarded or patronized. Avoid referring to England when you really mean Britain or the United Kingdom, and don’t say English when you mean Welsh: it is like calling a Kiwi an Aussie or a Canadian an American (probably worse).
Looking to get around more responsibly? Read up on practical ways to travel better in Wales.
Historically with the rising demand for quarried stone in the nineteenth century, quarry and mine owners had to find more economical ways than packhorses to get their products to market, but in the steep, tortuous valleys of Snowdonia, standard-gauge train tracks proved too unwieldy.
The solution was rails, usually about 2ft apart, plied by steam engines and dinky rolling stock. The charm of these railways was recognized by train enthusiasts, and long after the decline of the quarries, they banded together to restore abandoned lines and locos. Most lines are still largely run by volunteers, who have also started up new services along unused sections of standard-gauge bed.
Tickets are generally sold separately, but The Great Little Trains of Wales offers a Discount Card giving you 20 percent off the cost of the journey on all of the Great Little trains of Wales steam train railways.
Here is our pick of the best steam trains in Wales to include in your travel, listed north to south:
Both institutions were founded in the idealistic mid-1970s and have prospered through less happy times. For the most part, it’s been a fairly smooth process, although antagonism between New Agers and local, established families does break out on occasion, usually stoked by the sometimes liberal smugness of some incomers.
For visitors, the legacy of this “green” influx is evident throughout Wales. Even in some of the smallest rural towns, you’ll often find a health-food shop, wholefood café, somewhere flogging esoteric ephemera or an alternative resource centre. Any of these will give you further ideas and contacts for local happenings, places, groups and individuals.
There’s also a plethora of good festivals from spring to autumn, ranging from big folk and blues bashes to smaller gatherings in remote fields, with little more than a couple of banging sound systems. Information travels best by word of mouth, so keep your eyes and ears peeled for information and don’t hesitate to ask around. For more organized and larger events, you’ll see adverts and fliers months in advance.
For ecologically minded tourists, there are now numerous package deals that include walking, cycling, dancing and healing holidays and retreats in remote centres, usually with vegetarian and vegan food as part of the deal. Some of these are static, many are in temporary sites, while others keep you on the move.
Wondering where to stay to enjoy a more rewarding, responsible break? Discover 10 places to stay in Wales for a sustainable trip.
Although conservative and traditional forces still sporadically clash with these more liberal and anarchic strands of thought, there’s an unquestionable feeling that Wales is big enough, both physically and emotionally, to embrace such diverse influences.
Perhaps most importantly of all, Welsh culture is underpinned by an iconoclastic democracy that contrasts starkly with the establishment-obsessed class divisions of England. The Welsh character is famously endowed with a musicality, lyricism, introspection and sentimentality that produces far better bards and singers than it does lords and masters. And Welsh culture is undeniably inclusive: anything from a sing-song in the pub to the grandiose theatricality of an eisteddfod involves everyone – including any visitor eager to learn and join in.
The country’s male voice choirs, many struggling to survive in the aftermath of the decimation of the coal industry that spawned them, are the best-known exemplars of Welsh singing, but traditions go much further back, to the bards and minstrels of the Celtic age. Wales continues to nurture big voices and big talent: from the hip-swivelling Sir Tom Jones and show-stopping Dame Shirley Bassey to anarchistic rockers the Manic Street Preachers and young divas like Charlotte Church, Katherine Jenkins and Duffy.
Classic hymns like Cwm Rhondda and the Welsh national anthem, Hen Wlad Fy Nhadau (Land of My Fathers), are synonymous with the choirs. Each Valleys town still has its own choir, most of whom welcome visitors to sit in on rehearsals. Ask at the local tourist office or library, and take the chance to hear one of the world’s most distinctive choral traditions in full, roof-raising splendour.
For more information and inspiration for travelling in Wales and the The Brecon Beacons National Park, check out the Rough Guides to Wales, as well as the best travel experiences in Wales, the best beaches in Wales, full guide to Snowdonia National Park, these beautiful pictures of North Wales and the best walks and hikes.
Top image © Oliver Hoffmann/Shutterstock