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Thailand delivers on every level, from the buzz of Bangkok’s street life and the calm of golden temples to tropical islands edged by turquoise seas and misty northern mountains. Yet the country’s real magic often lies beyond the most familiar stops. Wander the lantern-lit streets of Chiang Mai, explore the ancient ruins of Sukhothai, or slow down in rural Isaan, where local traditions and bold regional flavors shine. For adventure lovers, national parks open up a world of jungle trails, waterfalls, and wildlife far from the crowds.
With tailor-made travel in Thailand, Rough Guides makes it easy to explore in depth without the stress. Our local experts shape each journey around you, focusing on what matters most, from food and culture to beaches, nature, and immersive local experiences.
A classic Thailand itinerary might begin with temple hopping and street food in Bangkok, then move on to island beaches in the south, night markets in Chiang Mai, and time unwinding by the sea. But the most memorable moments are often found away from the usual route. Picture quiet mountain villages in the north, ancient ruins at Sukhothai, or riverside towns where daily life drifts by at an unhurried pace.
Our trips combine the essential highlights with places that fly under the radar, giving you a richer, more complete view of Thailand, not just the scenes everyone else sees.