Agadir’s beach is as good as they come: a wide expanse of fine sand, which extends an impressive distance to the south of the town, is swept each morning and patrolled by mounted police. Along its course are a number of cafés which rent out sunbeds and umbrellas. The ocean – it should be stressed – has a very strong Atlantic undertow and is definitely not suitable for children unless closely supervised. Even adults are advised not to go out swimming alone. The northern end of the beach has lifeguards on duty from June 15 to September 15 8am to 7pm daily, and a system of flags to tell you how dangerous it is to swim.

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