Who is your local expert?
Who is Your Iceland Travel Expert?
Think of your Iceland Travel Expert as a friend who actually lives and works in the country you want to explore.
They know the destination inside out – from seasonal weather patterns and lesser-known regions to the best local restaurants and boutique hotels. They’ll help you plan and book a trip that’s 100% tailored to your interests, with no cookie-cutter templates.
Our local experts work with handpicked accommodations, trusted drivers, and top-rated activity providers. So you get a smooth, authentic experience – while supporting local businesses along the way.




Meet your Iceland Travel Agents

Èric
Traveling widened my horizons and completely changed the way I live my life. During my travels I was lucky enough to get a job in Iceland, and I must admit, I was completely unaware of what was ahead of me when I first set foot in the country. Working in the tourism industry allowed me to meet with travelers like myself every day, and I soon had the urge to travel all around the country on my own.
My specialty are tailor-made trips all around the country, but with a particular emphasis in the Snæfellsnes peninsula, the Westfjords and Lake Mývatn, as I have not only visited but also lived in these places.

Jonathan

Hugo
I was born in Spain and grew up surrounded by the rhythms and values of nature. My first experience with the Authentic North was in the winter of 2006. Wow, 20 years already since that incredible winter surrounded by snow, dressed like a polar bear, going back and forth on snowshoes and skis in search of the Northern Lights under the Arctic night! Since then, my relationship with the Arctic has continually evolved. As a professional mountain guide, nature lover, and local expert, I feel very comfortable helping travelers and nature enthusiasts explore and discover the incredible gems of Iceland.

Othman
With a background as an interpreter and a passion for languages and cultures, I’ve lived and worked on every continent before finding my way to Iceland, a land like no other. I spent my first years in the southeast region working as a guide, exploring the country deeply and uncovering its hidden gems. With over 10 years in the tourism industry, I have now developed a deep understanding of Iceland’s spirit. Today, I’m excited to help travelers create tailor-made trips that capture the true essence of Iceland.
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Why travel this way?
Authentic and Personalized Experience
Hassle-free Planning & Secure Payment
Easy Travel & 24/7 In-Destination Assistance
Support for Local Communities
Why Rough Guides?
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Vetted local experts across 90+ destinations.
Years of expertise in the travel industry.
Planning a trip to Iceland with one of our local travel experts means more than just great recommendations. You’ll get a trip built around your style - whether you’re chasing wildlife, culture, beaches, or hidden gems. Our experts live and work in Iceland, and they’ll help you avoid tourist traps, find the best value, and travel with confidence.