When it comes to consumerism, New York leaves all other cities behind. Midtown Manhattan is mainstream territory, with the department stores, big-name clothes designers and larger chains. Downtown plays host to a wide variety of more offbeat stores – SoHo is perhaps the most popular shopping neighbourhood in these parts, and generally the most expensive. Affordable alternatives for the young and trendy are available in the Lower East Side; good vintage clothing can be found there, in the East Village and in Williamsburg, Brooklyn.

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