Best places in Switzerland to visit
From icons to hidden treasures




Plan and book with vetted local experts
Discover what makes Switzerland unforgettable





Step into a storybook in Switzerland's charming villages like Zermatt and Grindelwald. Stroll through cobblestone streets lined with colorful chalets, visit local artisan shops, and soak up the serene atmosphere. Each village has its unique character and stunning views that feel like they’ve jumped straight off a postcard. Sharing tales of these hidden gems will make your friends wish they were with you!


Switzerland is dotted with stunning lakes, and Lake Geneva is just the beginning. Picture yourself lounging by the crystal-clear waters of Lake Lucerne, surrounded by picturesque mountains, or taking a paddleboat ride on Lake Brienz. The scenery is so captivating, you'll want to share every sunset and swim with your friends. Bring your camera; these views are made for Instagram!


Switzerland is an outdoor playground, and the Swiss Alps are calling your name! Whether you’re skiing down powdery slopes, hiking through breathtaking trails, or enjoying a scenic train ride through the mountains, the Alps offer endless adventure. Don't miss the chance to stand on a glacier and gaze out over the rugged peaks—it’s a view that will leave you speechless and your friends begging for the details.


Forget what you know about chocolate—Switzerland takes it to the next level. Indulge in a chocolate-making workshop where you can create your own confections, or visit iconic brands like Lindt and Toblerone for a taste test that will change your life. Imagine coming back home with stories of sampling truffles and pralines straight from the source—it’s a sweet experience that will leave everyone craving more!

Plan with confidence
Meet the experts who make your journey special








.jpeg)
10/04/2026
16-day couple trip to Japan
“We had a great experience on a two-week tour of Japan! Firstly, our tour plan was expertly designed and encompassed many of our personal choices. The hotels and transportation choices (both private and public types) were top-notch and placed us conveniently to each tour location. Our guides were the highlight that made the trip so enjoyable, They were all friendly, energetic, and extremely helpful. They made the tour so much better by providing a local perspective. They also gave us practical suggestions for our free days so we could explore on our own with confidence. We had a great tour experience and would highly recommend this company to others.”
01/04/2026
6-day couple trip to Iceland
“We used the Rough Guides referral tool to inquire about self-guided trips in Iceland. We received 2 proposals very quickly, both quite reasonable. We went with Traveo, who organized an excellent trip, with regular communication. The only issue was the weather (including one day of Orange wind warnings and closed roads) but I guess that was out of their control. . .”
29/03/2026
11-day family trip to Italy
“My family had an amazing trip to Italy, planned by Rough Guides. We saw so many things but also didn't pack the itinerary too full, so every tour or experience was really amazing!”
22/03/2026
11-day group trip to Cambodia
“We had the best holiday ever in Cambodia! Rough Guides organised a fantastic trip - couldn’t fault anything. We were so well looked after - everything was seamless. The two guides we had, Saran and Sunny, were wonderful, so knowledgeable and also had great sense of humours! Couldn’t recommend them both enough. Thank you Rough Guides for a truly memorable holiday - what an amazing country Cambodia is.”
22/03/2026
14-day couple trip to Vietnam & Cambodia
“We were very happy with our holiday in Vietnam and Cambodia organised through Rough Guides with Juliana from Odynovo. While arranging the itinerary we FaceTimed Juliana and sent messages to confirm preferences and ask questions. Juliana was quick to respond and action all requests. She made suggestions to give us the best experience within our budget. We started in Hanoi with Tuan as our guide - he was a fantastic guide with great insight and information about the history of northern Vietnam and how life has changed in his lifetime. Is food tour helped orientate us and inform us about traditional dishes. He also gave excellent suggestions where to eat in the evenings. He tailored our days to suit our interests and ensured we knew how to meet up with tours organised with other agencies. He was wonderful! After a luxurious overnight cruise in Halong Bay Tuan made sure we were able to catch the overnight train to Da Nang which was great fun. In Da Nang we were met by Qwac who was kind and helpful during our stay, we were able to get superb tailor made dresses and trousers on his recommendation at Blue clothing. Our driver Tuang greeted us with cold water and flannels as needed. We had booked homestay at Jackfruit and were initially disappointed to be staying next door as we had liked the look of Jackfruit. Very glad we stayed as the family were kind and we enjoyed lovely breakfasts and they helped us with laundry giving us an authentic homestay experience which is what we wanted. Kim made our stay in Saigon amazing- particularly during our day trip to the Mekong River Delta. She was fun, very knowledgeable and interesting about the history and current affairs. Kim gave good recommendations for activities in our down time, helped us negotiate tipping and was a godsend ensuring we were at the right gate for check in for our flight to Cambodia. In Cambodia we met our guide, Sun who has been incredibly attentive with our driver Mr Ya. He has not only recommended but also booked restaurants and transport in the evenings. He arranged late check out without being asked for our final day. He adapted the itinerary with our agreement to avoid being out at the hottest part of the day. Mr Ya is always ready with ice cold water and icy flannels on our return to the air-conditioned car after exploring temples. Overall we have been incredibly impressed with booking through Rough Guides - thank you so much, we are already thinking about our next trip and will certainly come back to Rough Guides.”
22/03/2026
8-day group trip to Costa Rica
“We arrived home safely and had a wonderful time in Costa Rica! Using this service was not only incredibly easy for us but also very well organized and the communication was great! And they were very receptive to all feedback.”
From icons to hidden treasures




Discover Switzerland's most captivating stories