The province of Réthymnon reaches to Mount Psilorítis in the east and towards the White Mountains in the west. The fertile Amari Valley, with its pretty villages, lies in the central plain, while on the south coast, in particular around Plakiás, there are beaches as fine as any Crete can offer.

Réthymnon itself is an attractive and lively city, with some excellent beaches nearby, although the coastline to the east has seen a great influx of tourists, with the development of a whole series of large hotels extending almost 10km along the beach.

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