At night, Dōtombori–dori is ablaze with the neon lights of large billboards and TV screens, all flashing modern commercial messages. However, the one sign that has lasted the longest, for over 70 years, is the 33m Glico Man sign at the Ebusu-bashi bridge. It’s a simple graphic showing an athlete in a victory pose, but it looks somewhat out of place amongst the slick contemporary advertising that surrounds it. Glico Man still has enduring popularity amongst the locals, who congregate here to celebrate sporting victories. The company behind the ad, Ezaki Glico, are a confectionery manufacturer based in the city, best known for their caramel candy and Pocky pretzel snacks. Coincidentally, they were the original sponsor of the anime series Tetsujin 28, a giant robot which is a new landmark in Kōbe.

Book through Rough Guides’ trusted travel partners

Japan features

The latest articles, galleries, quizzes and videos.

6 reasons why Osaka should be on your radar

6 reasons why Osaka should be on your radar

Osaka is affectionately known as "Japan's kitchen". It's the birthplace of ramen noodles (which celebrate their 60th birthday in 2018) and is home to some of th…

26 Sep 2017 • Tamara Hinson insert_drive_file Article
Japan travel tips: 13 things to know before you go

Japan travel tips: 13 things to know before you go

With its glittering royal palaces, ancient temples and sacred shrines as well as sandy beaches, some of the world’s best skiing and beautiful national parks, …

07 Sep 2017 • Freya Godfrey insert_drive_file Article
Where to stay in Tokyo: an area by area guide

Where to stay in Tokyo: an area by area guide

As the biggest city in the world, it’s unsurprising that Tokyo is crammed full of different places to stay – and with each district boasting its own charact…

08 Aug 2017 • Rough Guides Editors insert_drive_file Article
View more featureschevron_right

Weekly newsletter

Sign up now for travel inspiration, discounts and competitions

Sign up now and get 20% off any ebook