At night, Dōtombori–dori is ablaze with the neon lights of large billboards and TV screens, all flashing modern commercial messages. However, the one sign that has lasted the longest, for over 70 years, is the 33m Glico Man sign at the Ebusu-bashi bridge. It’s a simple graphic showing an athlete in a victory pose, but it looks somewhat out of place amongst the slick contemporary advertising that surrounds it. Glico Man still has enduring popularity amongst the locals, who congregate here to celebrate sporting victories. The company behind the ad, Ezaki Glico, are a confectionery manufacturer based in the city, best known for their caramel candy and Pocky pretzel snacks. Coincidentally, they were the original sponsor of the anime series Tetsujin 28, a giant robot which is a new landmark in Kōbe.

Travel offers; book through Rough Guides

Japan features

The latest articles, galleries, quizzes and videos.

Staying in a Japanese ryokan: a first-timer's guide

Staying in a Japanese ryokan: a first-timer's guide

It’s a cliché to say that Japan is a land of contrasts – but, in terms of accommodation, it really is. There are some weird and many wonderful places to s…

12 Jun 2017 • Ros Walford insert_drive_file Article
Uncovering Tokyo’s nightlife: a neighbourhood guide

Uncovering Tokyo’s nightlife: a neighbourhood guide

Until recently, running a club in Japan was a risky business. The fueihō laws, created in 1948, put restrictions on any small venue where patrons had to “act…

09 Jun 2017 • Rebecca Hallett insert_drive_file Article
Video: a 1 minute guide to Japan

Video: a 1 minute guide to Japan

Japan has long captivated the imaginations of travellers around the globe, seeming to both baffle and beguile all who venture there. Between language barrier…

25 May 2017 • Colt St. George videocam Video
View more featureschevron_right

Join over 60,000 subscribers and get travel tips, competitions and more every month

Join over 60,000 subscribers and get travel tips, competitions and more every month