FUJI-YOSHIDA (富士吉田), some 100km west of Tokyo, lies so close to Mount Fuji that when the dormant volcano eventually blows her top the local residents will be toast. For the time being, however, this small, friendly town acts as an efficient transport hub for the area, as well as the traditional departure point for journeys up the volcano, with frequent buses leaving for Fuji-san’s fifth station from outside the train station.
The volcano aside, the town’s main attraction is its Shinto shrine. To reach it, head southwest from the station uphill along the main street, Honchō-dōri, which will take you past several ornate pilgrims’ inns (oshi-no-ie). These old lodging houses, where pilgrims used to stay before climbing Mount Fuji, are set back from the road, their entrances marked by narrow stone pillars; some still operate as minshuku today.
Where the road hits a junction, turn left and after a couple of hundred metres you’ll see a giant torii and a broad gravel pathway lined with stone lanterns leading to Fuji Sengen-jinja (富士浅間神社), a large, colourful shrine set in a small patch of forest. Sengen shrines, dedicated to the worship of volcanoes, encircle Fuji, and this is the most important, dating right back to 788. The beautiful main shrine (honden) was built in 1615. Look around the back for the jolly, brightly painted wooden carvings of the deities Ebisu the fisherman and Daikoku, the god of wealth, good humour and happiness, who appears content to let a rat nibble at the bales of rice he squats upon.