São Paulo, a.k.a the world's fourth-largest city, will become more accessible next year, when Virgin Atlantic launches its first Latin American flights to the buzzing, sprawling metropolis in Brazil. Which is all well and good, until it comes to finding a hotel - hardly a breeze when there are thousands to choose from. Luckily, we've come to the rescue with our guide where to stay in São Paulo, whether you're keen to seek out the city's hippest 'hoods or its lesser-known gems.

Best for foodies: Higienópolis

Higienópolis is an affluent city centre neighbourhood known for its diverse culinary offerings, ranging from eclectic restaurants such as Taquería La Sabrosa, (famous for its Day of the Dead-themed décor and delicious Mexican cuisine) to its churrascarias (barbecue restaurants) and sweet shops (we’ve got a particular soft spot for Doceria Angelica, with its pic n’ mix displays of Brazilian delicacies). This leafy neighbourhood has some of the city’s most stylish hotels, including Rua Frei Caneca’s achingly hip Hotel Belas Artes, with its funky, sculpture-dotted lobby, and, on Rua Maranhao, the pet-friendly, garden-fringed Tryp Hotel. You’ll find Higienópolis a few kilometres north of Avenue Paulista, São Paulo’s main avenue. It’s within easy walking distance of the city centre and has had its own metro station (Higienópolis-Mackenzie) since 2018.

Sculpture "Mother" by Caetano Fraccaroli in the interior of the Buenos Aires Public Park, in the Higienopolis neighborhood, central region of Sao Paulo.
"Mother" sculpture by Caetano Fraccaroli in the Higienopolis neighbourhood in São Paulo © Alf Ribeiro/Shutterstock

Where to stay in Higienópolis

For an art fix: Hotel Belas Artes

For budget luxury: Hotel Ca'd'Oro

Best for culture vultures: Vila Madalena

A street art-splattered, up-and-coming neighbourhood known for its independent boutiques and bars, Vila Madalena, just to the north of the immediate city centre, is one of São Paulo’s trendiest neighbourhoods. One of its biggest draws is the Beco do Batman (Batman Alley), a short street with high walls covered in some of São Paulo’s best street art. We’re also fans of the weekend market, where you can pick up everything from antiques to art. Although Vila Madalena is a great base for explorations of São Paulo  – you’ll have some of its best restaurants and shops on your doorstep – it’s got fewer hotels than other neighbourhoods (A‌i‌r‌b‌n‌b‌ is a popular option for many staying here), but its popularity has seen several hotels open in recent years.

Beco do Batman in Vila Madalena is a popular tourist destination because of the dense concentration of graffiti that line the streets in Sao Paulo, Brazil.Beco do Batman (Batman Alley) is known for its street art © Will Rodrigues/Shutterstock

Where to stay in Vila Madalena

For wallet-friendly digs (with a pool): Mercure São Paulo Pinheiros

For boutique luxury: George V Residence - Alto de Pinheiros

Best for first-timers: Paulista Avenue

São Paulo’s main artery stretches for three kilometres through the city centre. It’s lined with some of Brazil’s best shopping centres, hotels and cultural centres, including the famous Museu de Arte de São Paulo, otherwise known as MASP - a spectacular glass building on bright red stilts (fun fact: the area beneath it is the largest undercover space in Brazil). It’s a great base for first-timers – the avenue has several metro stations, and some of the city’s most colourful neighbourhoods, including Liberdade, where you’ll find the world’s biggest Japantown (outside of Japan), are within easy walking distance. You’ll find hotels for all budgets on Paulista Avenue’s side streets, ranging from the wallet-friendly Hotel Ibis São Paulo to the luxurious InterContinental São Paulo, with its beautiful lobby bar (the barmen here do an amazing caipirinha) and suite-style rooms.

Paulista Avenue, financial center of the city and one of the main places of Sao Paulo, BrazilPaulista Avenue with Museum of Art (MASP) is financial centre of the city © Fred S. Pinheiro/Shutterstock

Where to stay in Paulista Avenue

For extra space: InterContinental São Paulo

For the trendsetters: Meliá Paulista

Best for the buzz: Centro

Centro is the São Paulo neighbourhood you’ll inevitably end up in at some point or another – a maddening, colourful crush known for its beautiful churches, historic marketplaces and selfie stick-wielding tangle of tourists. This is where the city was founded in 1554, and Centro’s Praça da Sé is considered São Paulo’s central point. Sadly this square, dominated by the neo-gothic São Paulo cathedral, has become somewhat of a magnet for pick-pockets, so keep a close eye on your belongings. Centro’s other big draw is the huge Mercado Municipal de São Paulo, crammed with restaurants, bars and market stalls selling every type of food and drink under the sun. Must-try foods are mortadella sandwiches (meat-stuffed, deli-style affairs loved by Brazilians), washed down with a “chope (pint) of local beer.

Sé Cathedral in São Paulo, Brazil © Elo Kyrmse/Shutterstock

Where to stay in Centro

For backpackers: Hotel Calstar

For wallet-friendly luxury: Nikkey Palace Hotel

Nacoes Unidas

Nacoes Unidas is the city’s most affluent area, and it’s popular with travellers who prefer the finer things in life – it’s got some of the city’s best shopping malls, and one of its newest (and possibly the city’s best) hotels is the Four Seasons São Paulo, which opened in late 2018.  The immediate city centre is a 20-minute drive away (more during rush hour), but bear in mind São Paulo is the world’s fourth-largest city, so you’ll hardly be in the back of beyond if you choose to base yourself here. It’s popular with travellers keen to retreat to luxurious digs after a frenetic day pounding São Paulo’s streets, and many of its hotels, including the Four Seasons, have the added advantage of stunning views over the Pinheiros River.

Estaiada-Bridge-in-Sao-Paulo-where-to-stay-in-Sao-PauloEstaiada Bridge in São Paulo © Thiago Leite/Shutterstock

Where to stay in Nacoes Unidas

For all-out luxury: The Four Seasons São Paulo

For high rise affordability: TRYP by Wyndham São Paulo Nacoes Unidas Hotel

Top image: Estaiada Bridge in São Paulo © Thiago Leite/Shutterstock

Share

Book Your Trip To Brazil

Get your dream travel planned & booked by local travel experts

At Rough Guides, we understand that experienced travellers want to get truly off-the-beaten-track. That’s why we’ve partnered with local experts to help you plan and book tailor-made trips that are packed with personality and stimulating adventure - at all levels of comfort. If you love planning, but find arranging the logistics exhausting, you’re in the right place.

Learn Morechevron_right

Book through Rough Guides’ trusted travel partners

Explore places to visit in Brazil

Your comprehensive guide to travel in Brazil

Map of Brazilchevron_right

Sign up for weekly travel inspiration

Sign up to our newsletter for weekly inspiration, discounts and competitions

Sign up now and get 20% off any ebook

Privacy Preference Center

Necessary

Mandatory - can not be deselected. Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

PHPSESSID,aelia_cs_selected_currency,cookie_notice_accepted,RS,bp-message,bp-message-type,id,UIDR,w3tc_logged_out,__cfduid
__cfduid

Statistics

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

__utma,__utmb,__utmc,__utmz,_ga,_gid,__atssc,__atuvc,__atuvs,di,dt,ssc,ssh,sshs,uid,uit,xt
__utma,__utmb,__utmc,__utmz,_ga,_gid
__atssc,__atuvc,__atuvs,di,dt,ssc,ssh,sshs,uid,uit,xtc

Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

__gads,PISID, BEAT, CheckConnection TempCookie703, GALX, GAPS, GoogleAccountsLocale_session, HSID, LSID, LSOSID, NID, PREF, RMME, S, SAPISID, SID, SSID,__utmv, _twitter_sess, auth_token, auth_token_session, external_referer, guest_id, k, lang, original_referer, remember_checked, secure_session, twid, twll,c_user, datr, fr, highContrast, locale, lu, reg_ext_ref, reg_fb_gate, reg_fb_ref, s, wd, xs
__gads,PISID, BEAT, CheckConnection TempCookie703, GALX, GAPS, GoogleAccountsLocale_session, HSID, LSID, LSOSID, NID, PREF, RMME, S, SAPISID, SID, SSID
__utmv, _twitter_sess, auth_token, auth_token_session, external_referer, guest_id, k, lang, original_referer, remember_checked, secure_session, twid, twll
c_user, datr, fr, highContrast, locale, lu, reg_ext_ref, reg_fb_gate, reg_fb_ref, s, wd, xs