Our Wales travel agent can plan a custom itinerary to make your next trip to Wales extra special. Tell us what excites you, and they’ll take care of the rest. They know Wales inside out and can help create a trip tailored to your interests, whether that’s a family adventure, a honeymoon, or a wildlife-focused journey.
You’ll get recommendations for places to visit, things to do, and practical details like transport and accommodation. Every trip is shaped around your travel style, budget, and pace, making it easier to experience Wales in a way that fits you.
Handpicked Wales Travel Agents
Vetted for quality, reliability, and local insight
Hi! My name is Kim and I have been working in the industry for over 15 years, giving me a deep understanding of UK & Irish travel and a passion for creating tailor-made experiences for clients from around the world that showcase the very best of the UK and Ireland.
Outside of the office and travelling, I am a keen runner and can usually be found training for my next half marathon or trying to get speedier! Either that or curled up with a good book or catering to the whims of her ginger tom cat (who’s firmly convinced he’s the real boss of me)!
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Growing up, our family holidays took us across the UK—exploring the wilds of Scotland's west coast, hiking along England’s southern shores, wandering the Lake District, and spending time in Pembrokeshire, which I later chose as my home after graduating. These days, you’ll often find me out cycling, hiking, or sea kayaking whenever I can. I’m here to help you get to know the true character of England, Ireland, Scotland, Wales, and France. I can offer tailored insights to help you plan a journey to remember, whether that’s discovering the incredible flavours along our coastlines, escaping to a remote island in Scotland, or exploring the history of castles and legends.
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I have explored every nook and cranny of the UK and Ireland and must say that I am absolutely in awe of the breathtaking beauty. It's my pleasure to offer you insider knowledge of the many "secret" places and hidden gems where you can fully immerse yourself in culture, whether you're looking to savour the finest Scottish whiskies (my personal favourite being Talisker distilled on the Isle of Skye) or dive into the country's rich history through ancient ruins, hidden gardens, and traditional experiences amidst our rugged mountains and stunning coastlines.
As your dedicated travel consultant, my mission is to ensure that you have the best possible experience. So, all you need to do is fasten your seatbelt, relax, and enjoy the ride! Our Fly & Drive tours are perfect for those who want to explore the United Kingdom and Ireland independently. You can book your flights to any airport in these countries, and we'll take care of the rest. We have well established relationships with carefully selected bed and breakfasts and hotels all over the countries, and we work with rental car companies to get you the best drive for your personalised adventure. We also offer the option of pre-booking train routes for you, including transfers from the stations to your selected hotels, as well as scheduled excursions to explore the areas. Let's make your travel dreams a reality with a personalised tour that fits your interests and budget.
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Embarking on a lifelong journey of wanderlust, my love for travel was ignited during my formative years. My childhood holidays in the United Kingdom were spent exploring new destinations with my family. Beachcombing for treasure and wandering through woodlands spotting wildlife were all part of the fun. Those journeys afforded me the privilege of discovering numerous splendid destinations.
Specializing in crafting bespoke travel experiences, my intimate knowledge of the UK lends itself to designing unforgettable holidays. I take pride in curating unique, one-of-a-kind itineraries within cities, towns, and villages, ensuring each adventure is a unique and personalized experience.
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13/06/2025
“Rough Guides does an amazing job with developing the itinerary because they ask what your interests are, what are you interested in learning, seeing and experiencing. From there they develop an itinerary based on your travel desires. Our trip to England was to relive great memories from when we lived there in 1998-2001. And they put together a perfect itinerary for us. Jane, our travel consultant, stayed in touch with us regularly to ensure our needs were met and we had all the entrance tickets, train tickets and pick up times before we left on our trip. The trip was great and met all our expectations. And this happened on all other Rough Guides trips we have booked as well. So this was not a one off, lucky break for us. Thank you!”
21/05/2025
“Jane D. did an outstanding job of taking care of the details and accomodating their tours to our interests. The personal tour of the Wicklow Mts. in ireland was exceptional. All of the hotels she arranged, in spite of Bank Holidays & school holidays were great. Only issue was final hire car, larger than requested but Avis worked with us to get a smaller vehicle.”
07/08/2024
“I can’t begin to say what a wonderful experience it was to work with Rough Guides and especially Jane Davey. The Wales vacation that was planned for us was everything that we hoped for and more importantly, everything that we asked for. We had requested a specific type of accommodation and the two properties we were booked into were perfect. The easiest description was that the hotels had “character”. They had an “old world charm” but with up-to-date amenities. They were each centrally located and easy to reach by rail. Each location had courteous staff and the rooms were clean and comfortable. Additionally, each property had a restaurant with delicious food. The tours that were booked for us were all wonderful. We asked for the chance to see local landmarks and interesting places and each tour delivered on that request. Our guides were all friendly, knowledgeable and always on time. Finally, Jane arranged all our rail transfers, using her local knowledge. We always had the exact departure and arrival times and even the expected connection window. Her details made us feel like veteran travelers of a very busy rail system. Most importantly, when we did miss a connection, due to an airline issue, Jane’s attention to detail made us confident that we could make the necessary adjustments to get us back on schedule. It was also comforting to know that if needed, help from Rough Guides was only a phone call away. We sincerely thank Jane for her assistance, and we highly recommend Rough Guides for your next trip.”
12/06/2024
“The guide is knowledgeable, kind and very helpful. I do wish his English would be a little better. Sometimes it’s difficult to convey to him or understand what he is trying to tell us. But otherwise he is a great guide and eventually we do communicate after repeating ourselves. The trip has been wonderful and everything we have seen has been very interesting. However a few days we were done at 12-1pm and back to the hotel to essentially do nothing. Tomorrow nothing is planned and we are just spending the entire day at the hotel. We could have shortened the trip by a couple days had we known that. But overall we have enjoyed the trip and all we have seen and the guide has been very good.”
Hello, I’m Alex. My love for travel started early when I moved from England to Hong Kong at nine. Since then, I’ve lived and worked around the world, from South African game reserves to marine projects in Mozambique, and watersports centres in Honduras and Fiji.
Eventually, I returned home to the UK and now live on the Pembrokeshire coast. Here, I design journeys across the UK and Ireland, focusing on creating seamless, well-paced trips. I enjoy helping travellers connect with each place through its landscapes, history, and local food, always tailoring each experience to what matters most to them.
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I launched our tour operator in 2007 together with my father to share with others my passion and knowledge travel. I have led many of our guided walking holidays in France and the UK. Always jovial, with plenty of stories to tell, I will be your perfect antidote to working in the office (or whatever work you are escaping from).
Our tour operator is based in France, and the UK, so we can work in both countries and allow folks to discover le vrai France and have an authentic British Isles experience. Our background has been creating walking holidays and sharing the joy of eating half-board meals at mountain huts, or chic guesthouses!
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Born and raised in New Zealand, I spent some time travelling all over the planet before moving to France 15 years ago, and I’ve made Lyon my home. I graduated with a Master’s degree as an Urbanist, but I have worked for over 7 years in the luxury travel industry. I think taking people out of their comfort zones is a part of my brief.
Our tour operator is based in France, and the UK, so we can work in both countries and allow folks to discover le vrai France and have an authentic British Isles experience. Our background has been creating walking holidays and sharing the joy of eating half-board meals at mountain huts, or chic guesthouses!
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What travellers says about local travel agents
Planning a trip to Wales with one of our local travel agents means more than just great recommendations. You’ll get a trip built around your style - whether you’re chasing wildlife, culture, beaches, or hidden gems. Our agents live and work in Wales, and they’ll help you avoid tourist traps, find the best value, and travel with confidence.