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Whether or not you’re here for the wine, Alba is a must on any Piedmont trip. Its mix of red-brick medieval towers, Baroque and Renaissance palaces, and cobbled streets makes it an easy town to fall for.
Visit in early October and you might catch the town’s hilarious annual donkey race, a playful twist on Asti’s more serious Palio, and a great example of local humor in action.
The town’s only sight as such is its late-Gothic Duomo, standing confectionery-pink on the central Piazza Risorgimento. But Alba is primarily a place to stroll and eat. Leading up to the centre from Piazza Savona, the main drag of Via Vittorio Emanuele is a fine, bustling street, with Alba’s local produce on display – wines, truffles, cheeses, weird and wonderful mushroom varieties, and the wickedly sticky nocciola, a nutty, chocolatey cake. Via Cavour is a pleasant medieval street, behind which the donkey race and displays of medieval pageantry attract the crowds during the October festival. There’s also an annual truffle festival later in the month, when you could blow your whole budget on a knobbly truffle or a meal in one of the many swanky restaurants. At the end of April/beginning of May, the Vinum wine festival gives you the chance to taste five hundred local wines.
Top image: Town of Alba from surrounding hills in Piedmont © Rostislav Glinsky/Shutterstock
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16 days
Top sights of Italy trip
This top sights of Italy trip is your gateway to a tailor-made journey rooted in authentic discovery. Designed for discerning travelers, it features private guides, boutique stays, and home-cooked experiences that connect you with local life, at your pace, on your terms.Share your dates and priorities to start planning. We'll design exclusive experiences, handle the logistics, and connect you with trusted local hosts. Travel with intention, reserve your personalized trip to Italy today.
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Italy’s classic sights trip
Make this journey through Italy’s classic sights your own. Choose local stays, personalized experiences, and slow-paced days that let you feel like a resident.Perfect for travelers seeking authentic, tailor-made trips to Italy, we offer custom options, trusted local hosts, and private touches throughout. Start planning now to secure your preferred dates, and turn Italy into a story you lived.
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Exploring Vatican City and Assisi trip
This Vatican City and Assisi trip transforms sightseeing into a curated entertainment journey designed for travelers who crave authentic, tailored moments. Choose local guides, private evenings, and personalized surprises that match your passions, from culinary discoveries to intimate cultural performances.Act now to design your ideal pace and privileges with our travel specialists; reserve your preferred dates and let us craft a vibrant itinerary that delights your senses and connects you to living traditions. Ready to create memories beyond the guidebook? Contact our team today and start shaping your unique trip to Italy.
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Rome, Sicily and Amalfi Coast trip
Trips to Italy don’t need to follow the crowd. A custom journey through Rome, Sicily, and the Amalfi Coast gives you the freedom to travel at your own pace, with planners who tailor every detail to your style.Meet passionate locals, skip the generic stops, and shape each day around what actually interests you. Start building the Italy trip you’ve always imagined. Request your custom proposal today.
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Tuscany and Amalfi Coast gastronomic trip
A trip to Italy through Tuscany and the Amalfi Coast becomes a living, tasting story, where every moment is crafted around flavor, culture, and connection. Savor sun-ripened tomatoes at a family table, uncover cellar secrets with artisan winemakers, and stroll coastal lanes with a private guide who shapes each experience to your interests.Designed for travelers who value authentic, tailor-made journeys, this gastronomic adventure awakens your senses and transforms curiosity into lasting memories. Start planning your personalized itinerary today, and let us craft the meals, encounters, and hidden moments that make Italy feel entirely your own.
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Piedmont discovery trip in Italy
Claim your own Piedmont discovery and let Italy’s rich flavors and refined cities become a tailor-made story. Perfect for travelers seeking authentic experiences, this trip to Italy centers on private wine tastings, truffle hunting, and hands-on cooking sessions, guided by locals and paced to match your style.Share your preferences, and we’ll craft a personalized itinerary that turns curiosity into unforgettable, sensory memories. Start planning your custom Italian journey today.
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Wonders of Rome and the Amalfi Coast trip
Let the wonders of Rome and the Amalfi Coast trip transform how you travel: trade cookie-cutter tours for a tailor-made coastline experience that places you in the heart of living culture.Choose private tastings with artisans, design days with local guides, and stay in handpicked villas overlooking turquoise cliffs. Start crafting your personal trip to Italy now and connect with a specialist who will shape every detail to your preferences. Your authentic Italian coastline adventure starts here.
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Italy trip to Apulia
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Best tours in Venice
Let your Venetian escape unfold through handpicked tours in Venice, Italy, that bring romance to life. Wander through quiet courtyards, glide along hidden canals, and step into historic palaces where every fresco and reflection feels like a private moment.Created for travelers who want a trip to Italy that feels personal and intimate, this experience blends local insight with meaningful touches that make Venice feel like your own.
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11 days
Sicily tour: A classic Italy trip
Palermo's sunlit palazzos, bustling markets, and layered history invite a different kind of visit. On this Sicily tour, you will design a tailor-made journey through Sicily's capital, guided by local insiders who open doors to secret courtyards, family kitchens, and artisans.This is a call to travelers who crave authenticity and bespoke experiences: start planning your Italy trip now, choose the moments that matter, and let a personal travel maker shape an unforgettable, truly local adventure.
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12 days
A driving tour of Sardinia
Sardinia's limestone cliffs, timeworn villages, and secluded coves call travelers who crave authentic, tailor-made journeys. This driving tour of Sardinia unlocks winding country lanes, coastal panoramas, and centuries of living history for those ready to create their own route.Take the first step: choose dates, tell us your interests, and let local experts craft an intimate trip to Italy that balances wild beaches, family-run trattorias, and hidden archaeological sites. Start planning today and turn curiosity into a personalized coastal adventure.
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10 days
Best of South Italy trip
Feel the ancient power of Italy's volcanism, from steam-laced vents to terraced villages clinging to cliffs shaped by lava. The best of South Italy trip invites travelers seeking authentic, tailored experiences to trace dramatic geology, taste regional fire-kissed cuisine, and meet local custodians of volcanic landscapes.This is a call to curious and discerning explorers to choose personalized trips to Italy that stir the senses and deepen connection to place. Start shaping your volcanic journey now with a bespoke plan that honors local stories and your travel style.
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5 days
Trieste: hiking and culture trip in Italy
Trieste: hiking and culture trip in Italy, invites you to live the city like a local. Choose a custom itinerary that leads to secret cafes, coastal views, and daily rituals tucked in narrow streets.Swap tourist routes for slow walks along the Adriatic, taste authentic flavors, and let local guides craft moments that turn a visit into a personal Italian story. Start planning your custom trip to Italy today.
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10 days
Tailor-made Southern Italy tours
Our southern Italy tours invite curious travelers to taste wood-fired pizza in Naples, wander lemon-scented lanes in Sorrento, and glide by private boat into Capri’s shimmering coves.Created for those who crave authentic, tailor-made travel, this experience weaves together local guides, hidden ateliers, and handpicked dining for a journey that feels genuinely personal.Share your pace and passions, and we’ll craft a trip to Italy that turns simple moments into lasting memories. Start planning today and discover Southern Italy entirely on your terms.
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6 days
Wine and food in Tuscany trip
Stay in a sunlit tower in San Gimignano and let flavors lead the way. This wine and food in Tuscany trip invites you to taste barrel-aged wines, share long lunches in family kitchens, and learn traditions from local producers.Our local travel specialist will craft a tailor-made trip to Italy that matches your tastes and travel rhythm. Reserve a personal consultation today to design exclusive tastings, menus, and small group visits for a richer, authentic Italian experience.
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4 days
Rome Italy tours: A weekend trip to the Eternal City
Make this weekend trip to Rome your personal runway of timeless beauty and modern style. Inspired by the spirit of our Rome Italy tours, start by booking a boutique hotel with character, setting up a private visit to a local atelier, and arranging a stylist for a curated street-style walk.Pack versatile, polished outfits with a few bold pieces, perfect for sunlit piazzas and candlelit dinners. Hire a photographer to capture the magic, and confirm your appointments in advance to turn one of the most iconic trips to Italy into a stylish story you’ll live, not just post.
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5 days
Florence Italy tours: A trip back In time
Our Florence Italy tours invite you to step into living Renaissance scenes of music, street theater, and candlelit workshops. Choose a tailor-made itinerary that blends exclusive access to artists, private performances, and authentic local dining.Turn curiosity into a personalized trip to Italy; reserve your dates and let us craft an entertaining, unforgettable return to a city that still dazzles.
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16 days
Northern Italy trip: Venice to Florence
From Venice to Florence: a grand tour of Northern Italy is your invitation to a tailor-made celebration of Italian art, music, fashion, and food. Immerse in authentic performances, intimate studio visits, and late-night aperitivo scenes curated to your tastes.Choose dates, set the tempo, and our local specialists will craft every detail so you arrive ready to play, taste, and be dazzled. Reserve a personalized consultation to start planning your trip to Italy.
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8 days
Enchanting Italian Lakes trip
Turn your love of travel into an unforgettable Italian lakes escape, crafted around your tastes, pace, and sense of discovery. Cruise across shimmering waters, explore lakeside towns steeped in history, and savor authentic regional cuisine in intimate settings with postcard-perfect views.Each day is tailor-made so you can explore, unwind, and indulge on your terms. Ready for a journey that’s all about you? Contact our specialists to design your ideal Italy trip, from private boat rides to exclusive local experiences.
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White Lotus-inspired Sicily trip
Experience the hit TV show 'The White Lotus' in Sicily and transform your visit into a tailor-made Italian escape. Stay where cinematic scenes come alive, connect with local experts who shape every moment to your tastes, and wake to unforgettable views that belong only to you.Ready to design your authentic Sicily journey? Reserve your dates now and let local specialists create an Italy trip that reflects your style.
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12 days
Supercars in Northern Italy trip
Turn a passion for speed and style into a tailored adventure with our supercars in Northern Italy trip. This experience invites discerning travelers to craft every moment with exclusive driving thrills, VIP cultural evenings, and authentic local touches created around your preferences.Book a private consultation to choose dates, vehicles, and events, secure limited VIP access, and make this high-octane celebration uniquely yours. Reserve your Italy trip today and transform admiration for iconic machines into unforgettable personal memories.
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7 days
Italy luxury tours
Transform admiration into a rare, intimate encounter with music, flavor, and Tuscan warmth. Designed for discerning travelers, our luxury Italy tours offer a bespoke way to step into Andrea Bocelli’s world, where private access, curated cultural moments, and meaningful exchanges are crafted entirely around your tastes.Work with our specialists to shape an experience that feels personal and profound, from exclusive entertainment to one-of-a-kind artistic immersion. Reserve your Italy trip and turn your passion for music into a lasting, living memory.
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5 days
Ultimate Italy wine tours
Turn your dream of tasting authentic Italian flavors into a beautifully crafted journey through Tuscany. This experience brings together the richness of local vineyards, the charm of artisan producers, and the warmth of rustic cuisine, all curated with the help of a dedicated local specialist.Every moment is shaped around your tastes and interests, so you can enjoy meaningful encounters and memorable meals in thoughtfully selected settings that celebrate the spirit of Italy wine tours.Start planning one of the most rewarding trips to Italy and create food and wine memories that stay with you long after you return home.
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12 days
Italian Odyssey trip
This Italian Odyssey trip invites discerning travelers into a tailor-made, authentic journey through Italy's heart. Experience private tastings, hands-on art encounters, and quiet mornings by shimmering waters as local insiders shape each day to your wishes.Ready to craft a truly personal adventure? Contact our specialists to design your custom trip to Italy, secure exclusive access, and turn moments into lifelong memories.
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8 days
Best Italy food tours
Make an Italy food and wine trip your gateway to deeply personal culinary discovery. Designed for travelers who seek authentic, tailor-made journeys, our Italy food tours bring you to local tables, intimate tastings, and artisan kitchens where each experience reflects your tastes.Take action now: request a custom itinerary, secure exclusive access, and transform curiosity into unforgettable meals and meaningful connections. Taste Italy on your own terms and start planning a trip to Italy that reflects who you are.
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10 days
Hidden gems of Sardinia: Italy trip
Claim the hidden gems of Sardinia trip and step into Italy’s quieter soul. This tailor-made journey is crafted for discerning travelers who seek authentic connections, private local experiences, and an itinerary shaped around your passions.Let our local specialists design moments you will remember forever, from family-hosted meals to private cultural encounters. Reserve your dates now to secure bespoke arrangements and begin shaping an unforgettable Italy trip you will tell for years.
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14 days
Italian peaks and lakes trip
Turn your travel dreams into a tailored reality with this Italian peaks and lakes trip that celebrates dramatic mountain light, lantern-lit canals, and tranquil lakeside afternoons. Choose authentic, small-scale experiences like a private glass atelier visit, a guided mountain walk at dawn, and a secluded boat cruise on crystal water.Our travel experts will design a bespoke itinerary, secure trusted local guides, and manage bookings so you enjoy discovery without the logistics. Ready to craft a personal Italy trip? Share your dates and travel style, and we will start planning.
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8 days
Northern Italy lakes trip
Turn a dream into a personally crafted Northern Italy lakes trip that celebrates slow travel, local flavor, and unforgettable alpine vistas. Work with our specialists to shape every detail and secure unique experiences that speak to your tastes.Let us design a sincere, tailored Italy trip so you arrive feeling like a welcomed guest instead of a tourist. Start planning today to claim a travel experience as individual as you are.
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The ultimate Italy trip: Amalfi Coast to Rome
The ultimate Italy trip: Amalfi Coast to Rome invites you to design a personal, authentic journey through Italy's living history. Choose a tailored itinerary that pairs handpicked villas, private local guides, and culinary experiences with slow mornings and insider access.Start by booking a consultation to map your priorities, reserve exclusive experiences, and let a specialist create an Italy trip that reflects your tastes and curiosity.
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15 days
Italy's nature and culture trip to Sicily
Italy's nature trip to Sicily invites you to transform curiosity into a tailor-made journey that connects you to living history, dramatic landscapes, and genuine local traditions.Design a personalized experience with expert local guides, savor authentic meals in family-run homes, and move at your own pace to create lasting memories.Ready to craft your Sicily story? Let us create a custom Italy trip that reflects your passions and travel style.
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14 days
Italy trip: Authentic city experiences
Italy's best cities trip invites curious travelers seeking authentic, tailor-made experiences through Milan, Venice, Bologna, Florence, Pisa, and Rome.Choose a personalized itinerary with private local guides, family run trattoria tastings, artisan workshops and hotel stays selected for character and comfort.Act now to shape your own Italy trip, request a custom plan and secure dates for a journey crafted around your interests, pace and passion for deep cultural discovery.
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16 days
Grand tour of Italy trip
Transform your next getaway into a grand tour of Italy crafted around your passions. Experience authentic, tailor-made moments with local guides, private visits, and handpicked culinary and cultural encounters that reflect who you are.Take the first step: contact us to design a bespoke Italy trip, reserve your dates, and start living the story you will tell for years.
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8 days
Best Italy tours for first-time visitors
Discover one of the best Italy tours for first-time visitors, designed to give you a perfect balance of iconic sights and authentic local moments. With private guides, curated accommodations, and hands-on experiences like cooking sessions, cellar visits, and artisan workshops, you’ll explore Italy’s highlights in a way that feels personal and effortless.Begin with a one-on-one consultation to shape a journey that matches your pace and passions, creating a first trip to Italy that’s handcrafted, meaningful, and uniquely yours.
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3 days
A taste of Tuscany trip - 3 days
Let this Tuscany tour welcome you to sunlit vineyards, timeless hill towns, and family-run kitchens where every detail is tuned to your tastes.Designed for travelers craving authentic, tailor-made experiences, this intimate Italy trip invites you to slow down, savor seasonal flavors, and connect with local hosts. Reserve your dates today, and we will craft the private moments that become lasting memories.
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5 days
Southern Italy trip: Sorrento, Capri and Amalfi Coast
Let this Southern Italy trip inspire a personal Italian journey that reflects your tastes and curiosity. Savor local flavors, discover quiet viewpoints, and connect with artisans and expert guides who bring the coast to life.Take the next step: share your travel preferences to craft a tailor-made Italy trip with attentive local support and effortless logistics. Ready to design your authentic coastal escape? Contact us to begin.
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5 days
Tuscany tour: Florence and countryside
Claim your place on this Tuscany tour and transform your travel into a tailor-made Italian story. Savor private tastings, unlock hidden ateliers with local hosts, and let our expert planners craft every moment to reflect your tastes.Act now to design a personalized Italy trip, secure exclusive access, and turn genuine Florentine charm and Tuscan countryside rhythms into lasting memories. Contact us to start your bespoke experience and travel the Italy you have always imagined.
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4 days
Florence and Tuscany food and wine tour
Claim your place on this Florence and Tuscany food and wine tour crafted for travelers who seek genuine, tailor-made moments. Let local specialists shape an intimate Italy trip around your tastes and tempo.Book now to begin personalizing experiences, dining preferences, and travel rhythm, and secure a bespoke plan that brings Tuscan culture to life on your terms. Reserve a planning call to turn inspiration into a private journey that reflects who you are.
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7 days
Tailor-made Tuscany trip
Turn a dream of Italy into a tailor-made reality with this Tuscany trip that curates authentic moments just for you. Choose private wine tastings, hands-on pasta classes, and quiet hilltop views guided by locals who reveal hidden corners.Act now to shape an itinerary that reflects your tastes, pace, and passions. Book a consultation, request custom dates, and secure small group or private options designed around your desires. Let this Italy trip be crafted, personal, and unforgettable. Start your custom planning today and step into Tuscany with intention and joy.
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8 days
Northern Italy tours: Venice to Milan
Our Northern Italy tours offer a refined way to explore Italy’s cultural heart, where art cities, lakes, and vineyards meet. This tailored journey pairs boutique hotels with private tastings, expert local hosts, and experiences chosen to suit your style, ideal for travelers seeking elevated trips to Italy.Share your travel dates, and we’ll craft a seamless Northern Italian escape that feels both elegant and deeply personal.
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12 days
Italy trip: Authentic experiences across Italia
Fall into Italy's living art, from sunlit piazzas and cobblestone alleys to intimate trattorias and coastal breezes. This Italy tour is an invitation to connect with artisans, taste regional flavors, and sleep in authentic lodgings chosen for your rhythm.Travel with local experts who shape each day to your curiosities. Start planning your Italy trip now to secure local access, reserve expert guides, and turn inspiration into a journey that feels wholly yours.
view trip ⤍Discover Italy's most captivating stories
Rough Guides combines destination expertise with tailor-made travel planned by vetted Italy local experts. You can use our city and regional guides as a starting point, then receive up to 3 personalized trip plans created from scratch around your preferred pace, experiences, and route through the country. The final itinerary is refined directly with the local travel agent instead of being selected from a fixed package.
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Rough Guides Editors
For over 40 years, Rough Guides has been a trusted name in travel, offering expert-curated guides, inspiring articles, and tailor-made trips. Our passionate team of writers and local travel specialists provide in-depth insights into destinations worldwide, from iconic landmarks to hidden gems. We help you travel smarter and experience the world authentically.
