The West Hollywood neighbourhood is synonymous with social tolerance and upmarket trendiness, with a sizeable gay contingent, seen most prominently along the chic blocks of Santa Monica Boulevard, from Doheny Drive to La Cienega Boulevard. Just south, Melrose Avenue is LA’s most fashionable shopping street and one of the unmistakeable symbols of southern California, where neon and flashy signs abound among a fluorescent rash of designer and secondhand boutiques, antique shops and high-end diners. La Brea Avenue runs perpendicular to the east side of the Melrose district, offering more space, fewer tourists, chic clothiers, upscale restaurants and even trendier galleries.

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