Dubai’s nickname, the “City of Gold”, is well earned: gold jewellery is sold here at some of the world’s most competitive prices, and shopping among the constant flow of customers, many here for their marriage dowries, is an exceptional experience.
The Gold Souk is a fascinating warren of tiny shops and stalls clustered together in the old quarter of Deira. Visit in the cool of early evening when the souk is at its best, with lights blazing and window-shoppers out in force. Every corner is crammed with jewellery of every style and variety; spotlights pick out choice pieces and racks holding dozens of sparkling gold bangles and chains dazzle the eye.
Buying is a cagey but good-natured process: treat it as the chance to have a friendly chat with the shopkeeper, talking about family, work, life – anything but the item you’ve got your eye on. Then ask to see a few pieces, while surreptitiously assessing quality and sizing up your adversary, before lighting on the piece you knew you wanted from the start.
When the time comes to discuss money, bear in mind that the gold price fluctuates daily – and every shopkeeper in the souk knows the current price to several decimal places. Whereas in the West gold jewellery is sold at a fixed price, in Dubai the cost of each item has two separate components: the weight of the gold and the quality of craftsmanship involved in creating it. The former is fixed, according to the daily price-per-gram (listed in the newspaper) set against the item’s purity; the latter is where bargaining comes into play, with you and the shopkeeper trading prices – always
with a smile – until you reach agreement.
It takes a cool head, amidst all that glittering gold, not to be dazzled into paying over the odds, but the experience is more than worth it.
Most shops in the Deira Gold Souk follow similar hours (daily 9am–10pm).
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