First there was the GoPro revolution, giving adrenaline-junkies and wannabe filmmakers alike the chance to document their daily trials and travels, then came the drones that let us teeter over the edge of Niagara Falls and delve into volcanos.
Now there's a new filming phenomenon: the Lily Camera.
Launched earlier this month, this super-easy-to-use, compact little drone describes itself as the "world's first throw-and-shoot camera". You can throw the 1.3kg device into the air and it'll automatically start flying. Using beacon technology it then follows your every step with little or no input, either tracking alongside you, flying ahead, or looping around to get a 360-degree shot.
The brand-new product doesn't come without its faults though – there's only twenty minutes of flying time in a full battery and it takes a good two hours to charge. However, this snag is minor compared to the opportunities it could provide for the travelling photographer.
You'll have to wait until 2016 to get your hands on one, but this video gives a taste of what's to come.
Top image © Lily