Italy Travel Agents

Finding the right one is simple with us

Get your best trip match

Our Italy travel agent can plan a custom itinerary to make your next trip to Italy extra special. Tell us what excites you, and they’ll take care of the rest. They know Italy inside out and can help create a trip tailored to your interests, whether that’s a family adventure, a honeymoon, or a wildlife-focused journey.

You’ll get recommendations for places to visit, things to do, and practical details like transport and accommodation. Every trip is shaped around your travel style, budget, and pace, making it easier to experience Italy in a way that fits you.

Handpicked Italy Travel Agents

Vetted for quality, reliability, and local insight

Ciao! I'm Fabio, your Italy-based travel designer with nearly 20 years of luxury travel experience. Born in Venice and having spent 10 years in Florence, I know Italy from top to toe—its famous highlights and its hidden gems. Travel has always been my passion, and I love sharing the authentic side of my country with travelers. Whether it’s the rolling hills of Tuscany or the stunning Amalfi Coast, I create custom, enriching itineraries filled with unforgettable moments. Living here allows me to offer insider access, trusted local connections, and personal touches that go far beyond the guidebook.

Who travels,lives twice. Italy offers plenty of little corners of paradise,archeological sites,breathtaking coastal views,immersive nature,culinary traditions and much more.The DMC I work for has been operating for over three generations and we have developped excellent relationships with suppliers all over Italy. No matter if you prefer an Agriturismo stay in Tuscany,a 5-star luxury hotel in Lake Como,or a boutique hotel in Sicily we are able to tailor the ideal trip for you together with a wide variety of tours and activities to add on. Our customized holiday packages are the perfect choice for those wanting to make the most of their time in Italy without having to worry about logistics.
Traveller reviews for Martina
Carmela, USA

13/07/2024

“A Trip of a Lifetime! Martina and the staff at Rough Guides did an amazing job organizing a long and rather complicated trip for me and my family to Sicily, Calabria, and the Amalfi Coast. After almost 4 weeks of travel, I can honestly say that everything pretty much worked without a hitch. The places we stayed were perfect for our needs (my husband and I, plus our adult son whose girlfriend decided to join us at the last minute), the guides for our private tours were knowledgeable and extremely accommodating, and the drivers (we rented a car for only two segments of the trip) were prompt and professional. We really had no complaints, and in fact agree that this was a true trip of a lifetime. It couldn't have happened the way it did without the Rough Guides team.”

Rakesh, USA

21/06/2024

“It was my first time using rough guides and it will not be my last. From the first time I connected with the team it had been great. They were easy to communicate with and patient with me helping to plan my Italy trip. Having drivers pick us up helped to take us to train stations or tours was peace of mind as we had young kids and my parents. I also got my parents to work with them as they were staying and touring in Italy longer then us. Again knowing rough guides took care of all the details was peace of mind. I definitely will work with them for future trips”

Louise & Chris Hyde

28/09/2023

“Awesome Italy trip - Rough Guide's nailed it! We had an awesome trip to Italy thanks to Rough Guides and Martina, our local travel planner/expert in Italy who planned the entire trip for us. She was very responsive to all our questions and worked diligently to put our trip together. We were 3 couples on a 16-night journey staying in 5 different cities and we had prepared ourselves that we would probably hit a bump in the road somewhere along the line with such an extensive itinerary. Much to our delight, everything went perfectly. All of the drivers and tour guides were excellent, arriving on time and going out of their way to be accommodating to our group's desires. The tours were all top notch and the guides so professional and knowledgeable, but still fun! Included in our trip was a farm stay with a cooking class in Tuscany which was a highlight for sure. All of the hotels on our journey were perfect, beautiful with great staff, and great locations. Choosing a travel company to plan your trip can be a leap in faith, but we couldn't be more pleased with the job Martina and Rough Guides did for us.”

Todd and Gillian Larrabe

27/09/2023

“Rough Guides arranged a 5 city Italy tour for 6 of us including Venice, Florence, Tuscany, Rome, and Amalfi Coast. We stayed several days in each city so had time to learn the city before moving on. RG's hotels were nice in our 4* guidance. Locations were good although wish our Rome hotel had been inside the city wall so it was closer to exploring the hot spots at nite. Our guides for museums and historic sites were terrific. Our drivers were top notch. RG's communications were good. The only other comment I would make was to try and get more in the shoulder season if there is one as Uffizi Gallery, Sistine Chapel, and other sites like Positano were too crowded to appreciate like they deserve. Would recommend RG to others.”

I was born in France, into a French-Spanish family. From a young age, I was used to travel between these two countries, growing my fondness of traveling very early on. After some stints in Ireland and Spain, I ended up in Sicily.

For 4 years, I led groups and individuals across Sicily and the Amalfi Coast, from volcanoes to the Italian countryside, I got to know everything firsthand.

I decided to hang up my tour guide hat and started using my first-hand travel knowledge to help travelers worldwide to have the best trip possible in Italy. I can't wait to make your dream trip to Italy, Malta or France come true!

Traveller reviews for Marianne
BarbUSA flag

19/10/2025

“My husband and I enjoyed our trip! He kept remarking that I did a good job planning it and I said I couldnt take all the credit! Everyone I was in contact with (especially Marianne) were very easy to work with. All our connections went smoothly. Our tour guides were very knowledgeable and friendly. I hope to go back to Italy and travel in the northern part of the country and I will use Rough Guides again!”

MaryUSA flag

24/09/2025

“Guides were wonderful, drivers excellent, great accommodations but the communication available while we were in Sicily was superb ! Any time there was any issue (and we did have a couple) they were sorted very quickly and competently. Marianne, who put together our 10 day Itinerary was great, not an easy feat with 11 opinions/ requests! Our only disapointment was Mt. Etna, the hike was too challenging for our group and would have been better had we had something with minimal hiking and vehicle/gondola as were available at the base.( Just to note: one of our group walks 10 miles a day but found it difficult).”

Diane

24/10/2024

“Our hotels, Tours and transportation were great but it was the communication with the representatives that was unexpected and reassuring. Someone communicated with us throughout our trip and made our experience outstanding, I would highly recommend this tour company. ”

Diane

23/10/2024

“Our hotels, Tours and transportation were great but it was the communication with the representatives that was unexpected and reassuring. Someone communicated with us throughout our trip and made our experience outstanding, I would highly recommend this tour company. ”

Cynthia

14/10/2024

“We just returned from an unbelievable trip to Italy through Rough Guides. Marianne arranged for our complete tour of Pisa, Rome, Florence, Venice, Pompeii and Amalfi coast! The hotels, tours, tour guides and transportation were perfect. They were in contact with us as well during our trip if we needed anything. Unbelievable company and one we will pick again for future trips!!”

Born and raised in the French Alps, I grew up in the middle of dairies and alpine pastures!

After a few years working as a luxury trip planner in Sri Lanka & Maldives, I moved to Switzerland to organize ski competitions in Verbier. In the end, I settled down in France in the warm-welcome Beaujolais wine region.

I love charming boutique hotels, activities to discover local culture, and give attention to the greatest details.

We focus on France, Switzerland and Germany - You can start your trip with a panoramic train ride up to a Swiss Glacier, stop for a cheese-fondue, continue with kayaking on a turquoise pristine lake, and finish by fairy-tale castles & schnitzel in Germany.

Traveller reviews for Valentine
Anne, USUSA flag

09/12/2024

“I worked with Valentine for our trip to Berlin and Prague with an in-between overnight in Dresden. It took a little while (many merci's for your patience, Valentine!) but we ended up with a truly spectacular trip to Central Europe. Perfect hotels for our particular context in each city, fabulous walking tours in Berlin and Prague, all transportation anticipated and facilitated, museum ticket entries arranged, and very excellent suggestions for our touristing interests. For instance, we would never have thought of spending a day in the amazing parks of Saxon and Bohemian Switzerland (aka Narnia) - one of the many high points of our trip. Even our departure day was made sooooo much easier by the reservation of a private care at 4 in the morning. This was my first time using a travel agency for the entirety of an international trip. I am very glad I chose to do so.”

Nancy

06/11/2024

“We've used Insight Guides now three times (more to come) and I'll be rating this third time. It was an 8 day trip for 5 to Belgium and The Netherlands. Our travel coordinator Valentine was exceptional. We spent a few communications back and forth to discuss ideas and durations in each country. A tweak here and there with great suggestions for things we hadn't thought of. All communication was clear. In the end - it was flawless. In particular, the lodging in both locations was amazing - central location for either walking or hopping a bus/tram or a train as needed, for restaurants too. She arranged private tours for the 5 of us and every tour guide was knowledgeable, enthusiastic and tailored things to us as we went. Each one contacted us a few hours before our meeting time (via WhatsApp) to ensure a smooth meet-up. She pre-purchased our train tickets. All trip information came in a lovely PDF prior to the trip with imbedded links we could access as the trip progressed. I'll add that 2 of our folks got sick midway and Valentine was able to cancel one of our tour guides and fully refunded that portion of the money. She checked in a day later to see how they were feeling. She also checked in just to make sure we didn't need anything or have any questions. SUPERB!”

Cynthia and Bill

06/10/2024

“Chere Valentine, I wanted to take the time to thank you for the excellent arrangements you made for us on our trip to Nice. The entire experience was wonderful! The Hotel West End was very good, with a most comfortable room and fabulous view. The daily breakfast offered an abundance of choices. The BEST day was the cooking class with Rosa Jackson! We enjoyed the 2 full day guided excursion. One day we walked about 10 miles, visiting the Chagall and Matisse museums, and exploring the heights of Nice. Another day, we rented e-bikes and took a panoramic tour to Villefranche-Sur-Mer and a nature preserve. On our last day we explored the antiques market in the Cours Saleya, then spent the afternoon at the Blue Beach club, which was a treat. All of the arrangements were truly winderful and the trip went so smoothly! We cannot wait to return to France. Thank you very much for your meticulous planning. Sincerely, Cynthia and Bill ”

I’m Anna, a Travel Agent working for a local tour company. I’m half German and half Greek, raised in Greece, which gave me a deep connection to the country’s beauty, history, and warm way of life. For the past 4 years, I’ve been creating personalized journeys that blend Greece’s & Italy's iconic highlights with authentic local experiences, from charming tavernas and cultural treasures to breathtaking islands. I love designing seamless itineraries that feel personal, enriching, and thoughtfully tailored to each traveler.

With over 12 years of experience in the travel industry, I’ve always believed that travel is more than just seeing new places – it’s about immersing yourself in new cultures, meeting fascinating people, and creating memories that last a lifetime. My approach is rooted in personalization: I tailor every trip to reflect each traveler’s unique interests and style.

Whether you're dreaming of a vibrant city escape or a peaceful retreat in the mountains and lakes of Europe, I focus on crafting seamless and enriching journeys from start to finish. My passion for travel, paired with a deep commitment to exceptional service, allows me to turn travel dreams into beautifully executed experiences.

Hi, I'm Irene! I’m a proud Tuscan, born and raised in Tuscany, where I still live today. After years guiding travelers across Europe, I returned home to share the authentic beauty of my region. I love Tuscany’s history, landscapes, and traditions, especially our food and wine! Whether you're exploring medieval towns or riding through the countryside, I’m passionate about creating unforgettable experiences that feel like traveling with a local friend and this is what I have been doing for more than 20 years! Let’s discover Tuscany together!

I'm a travel expert with 10+ years in Indian and European tourism. Raised in the shadow of the Taj Mahal, I began my career crafting luxury India itineraries before moving to France for a second Master’s—and stayed for the culture, cuisine, and charm. Now based in Europe, I design bespoke journeys through France, Switzerland, Italy and many other neighboring countries, from Riviera escapes to alpine adventures. With deep local insight and trusted partners, I create tailor-made experiences rich in authenticity, elegance, and unforgettable moments.

Traveller reviews for Vaseem
BruceUSA flag

18/04/2026

“We recently returned from a 14-day visit to France organized by Vaseem Akarim. As international travel veterans (more than 100 countries combined), we were extremely impressed by the detailed itinerary and personal suggestions prepared by Vaseem. All three of our different hotel stays were excellent with gracious hosts, all of the many transfers were punctual and performed by experience drivers, and all of the tours scheduled by Vaseem were led by knowledgable and personable guides. This was my fifth visit to France and my wife’s second and certainly the best experience in the country for both of us. Even the crowds in Paris and Mont Sainte-Michel were easy to deal with due to the information provided by Vaseem. So, in conclusion, all we can add is “Thank you, Vaseem.””

Katherine

31/01/2026

“He has helped me understand and has been a great resource and planner! Vaseem has been patient as I learn what is needed to have a great trip! He has been very flexible to my ideas! Thank you Vaseem!”

LindaUSA flag

12/01/2026

“Vaseem was wonderful in planning our trip to Paris. We had a party of 9 arriving and leaving at different times. He conducted a video chat to understand our needs. We hit all the big things in Paris, day in Normandy and day in Bruge. All transfers, tickets and support were taken care of! Highly recommend Vaseem”

John

27/10/2025

“Vaseem did a nice job”

Bruce

20/10/2025

“We are near finalizing a trip with Vaseem’s company for Spring 2026. Vaseem has made the process a very smooth one both with his excellent ideas and communication skills. He has been a genuine pleasure to work with.”

SallyUSA flag

19/10/2025

“I cannot say enough good things about working with Rough Guides, and especially our local expert, Vaseem. We spent two weeks in southwest France, traveling initially for a wedding in Rodez and then spending 9 days traveling in the region, including Toulouse, the Pyrenees, Basque country and finally flying back to the US from Bilboa. I had never used a travel company before - always booking everything on my own. But this trip I was feeling overwhelmed with all the choices of where to visit and stay and found Rough Guides through an Internet search - and I'm so glad I did! Vaseem took care of everything, including planning our route and booking our rental car, hotels, excursion tickets...and calming my nerves!! Vaseem carefully listened to my thoughts and interests and created a trip for us that reached far beyond our expectations. Vaseem was responsive throughout the trip and helped to make a few last minute adjustments to our schedule. About 2/3 into the trip I joked with Vaseem that we felt like we were in the movie, "The Truman Show" - each day waking up to perfect weather, friendly people and a spectacular itinerary. But unlike the movie - it lasted for the whole trip and never fell apart!! Thank you Vaseem for your thoughtfulness and expertise - you are a true local expert!!”

I grew up in Athens, surrounded by millennia-old stories that inspired my lifelong love for culture and history. I later studied in Bologna, Italy, where I cultivated a passion for bespoke, life-changing experiences. My journeys across Greece and Italy have taken me from hidden mountain villages to vibrant cities, always seeking authentic connections. I’m passionate about sharing the places, flavors, and traditions I cherish, alongside hand-picked guides who bring every destination to life

I’m Valeria Arcangeli, an experienced travel designer specialising in luxury and cultural journeys across Italy. With a master’s in Italian Art History and years spent working with institutions, schools, and diplomats in Rome’s Borghese Gallery and other museums, I bring a deep cultural perspective to every trip. I create fully personalised itineraries that reflect who you are and guide you beyond tourist routes to discover hidden gems, authentic experiences, and Italy’s true soul. Passionate about archaeology, historic sites, cuisine, and landscapes, I design meaningful journeys that feel unique and unforgettable.

Traveller reviews for Valeria
Natalie

09/09/2025

“The trip isn’t until 10/26 so we are still planning and finalizing but I’m very pleased. She’s listened, made adjustments. It had been a great experience so far!”

Hi, I’m Emilie, 25, from the Beaujolais region in France. I’ve traveled across Europe, the US, and Africa - and even spent a few months in Malta for my studies. I studied fashion and even launched my own handmade rug brand, but my love for travel won in the end. Now, I get to turn my passion for creativity, curiosity, and organization into crafting unforgettable trips - whether for friends, family, or clients. 

I am Panagis, a Travel Agent working for a local tour company. Having studied abroad for four years, I developed an even deeper appreciation for travel, culture, and the unique experiences that make each journey meaningful. My love for Greece and Italy began at a very young age, and through an early summer job as a sea kayak guide, I discovered my passion for tourism. Since then, I have grown in the travel industry by designing personalized trips across Europe, always aiming to create journeys that feel authentic, seamless, and thoughtfully tailored to each traveler.

My name is Effie (short for Effrosyni), born and raised in Athens with roots in Crete, and for years I’ve been guiding travelers through Greece and beyond. Having lived in Santorini, studied in France, and explored Italy in depth, I now specialize in both Greece and Italy, two Mediterranean treasures that share history, flavors, and soul, yet each keeps its own unique magic. My passion is helping travelers experience these places not just as destinations, but as stories to be lived.

My name is Matteo, and I’m a cofounder passionate about creating authentic travel experiences in Italy. After graduating from Bocconi in Milan, I spent several years working abroad with international organizations. Living far from home made me truly appreciate how unique Italy is and how many travelers seek to experience it beyond the clichés. That realization brought me back, with the goal of designing journeys rooted in authenticity. Today, I craft highly personalized itineraries, drawing on deep local knowledge of Italy’s culture, landscapes, and traditions. If you’re looking for someone who understands Italy both as a local and a global traveler, you’re in the right hands.

I’m Lucia, born and raised in Basilicata, one of Italy’s most beautiful and lesser-known regions. Through my work in travel design, I discovered a passion for creating journeys that showcase the real Italy. Today, I combine my experience promoting Italy abroad with hands-on expertise in building tailored itineraries across the country. I’m detail-oriented, dedicated, and passionate about helping travelers explore Italy’s diversity, from iconic cities to hidden gems. If you’re looking for a trip crafted with care, creativity, and genuine local insight, I’m here to help.

Bonjour! I’m Mathilde, a 28-year-old travel lover from the Champagne region. Growing up surrounded by historic streets and bubbly traditions sparked my passion for sharing the beauty of French culture (don’t worry, I promise I won’t force you to try snails!).

I'm Lucie, a passionate traveler with an adventurous soul! During my university time, I was every other half year in France & the other half in Germany. Before travelling the world, I worked for two years in Germany and had the chance to travel all over the country. I've visited more German cities than most German people have. Little charming off-the-beaten-path towns and hidden gems are my best-kept secret! Are you ready to embark on an enchanting journey through the amazing Germany? I take the challenge to make you discover the best part of this wonderful country and culture I fell in love with so many years ago! 

Travel isn't just a hobby or a job for me; it's a lifestyle that brings me joy, fulfillment, and endless possibilities to growth. I've always been fascinated by the diversity of cultures, landscapes, and experiences our world has to offer. Working in tourism and hospitality allows me to combine my enthusiasm for customer service with my eagerness to discover the wonders of the World. 

As tour operator we can tailor the ideal package around your trip here in Italy. With our experience in the tourism field we are able to let you discover not only the Italian beauties but the real Italian lifestyle according to your preferences and needs. We love to take care of every single details because for us your happiness and satisfaction is the most important thing.

Our mission is to make your trip unforgettable and full of incredible experiences!

Traveller reviews for Annalisa
Monica

21/06/2025

“Annalisa thoughtfully read my texts and emails to assemble a trip of Rome and Assisi that will accommodate my husband's mobility issues. She set up private transportation for us to/from Assisi and a Rome golf cart tour so that he won't feel rushed in a group tour. Annalisa has been responsive to our needs so that we can connect our Roughguides Rome trip to a Viking Mediterranean cruise. Thank you very much!”

NickUSA flag

31/03/2025

“Annalisa M. put together a wonderful trip for us to Sicily and Northern Italy. The trip was absolutely flawless and allowed us to thoroughly enjoy the places in Italy we visited. In fact, everything was better than we expected. The drivers and tour guides were timely and very professional. Transfers happened as planned and without any issues. The accommodations were wonderful! And we really appreciated how Annalisa worked to secure an additional night for us in Catania with very short notice after an airline canceled and rebooked a flight requiring us to arrive a day early. She ensured the hotel staff were aware of our situation and they allowed us to check-in very early so we could get some rest. I can honestly give Insight Guides and Annalisa my highest recommendation!”

Katherine

07/11/2024

“Rough Guides put together 2 itineraries, one for Sicily for our extended family of 8 and one for the Amalfi Coast area for 2. All the accommodations were excellent. Drivers were arranged and they were all on time with clean and spacious cars. We had tour guides in several locations, and they were all very good and could adapt the content to the group. The Rough Guides staff were accessible during our travels when we needed some additional unexpected assistance. In addition, the hotel staff were all friendly to our family members. Definitely a trip of a life time.”

Greg

29/10/2024

“Our local travel agent Annalisa was excellent. She helped us on the fly when unexpected situations happened and we had a great trip. Our accommodations, transportation, and destinations that she arranged couldn’t have been better. We will be contacting her again when we are ready to return for a future trip. ”

Lionel

22/10/2024

“We planned, with the assistance of two in-country travel agents, a four-week trip to Italy. We wanted to go to places we had not been and ended up moving around quite a bit as we saw many cities. The agents, Annalisa and Martina, were terrific, offering many suggestions and tailoring the trip to exactly what we wanted. The only uncertain moments we had usually involved transit from one place to another, and we got all the help we needed from Annalisa and support staff. They booked trains, walking tours, sightseeing tickets, and answered any questions we had. Because we didn't want to drive there (a really good decision if you want to see the "centro," or old part of an Italian city) they booked drivers for us to make transit connections and hotels, and to get to places that would have inaccessible otherwise. This allowed us to see and do things we would have never done otherwise. So five stars for our agents and their performance. A word of caution in paying for the trip: The Rough Guides IT people seemed to have problems processing credit cards. I would now start a week before the deadline in order to use the card I wanted to. It was a $350+ hit in currency conversion fees because of being forced to use another card.”

Mary

12/10/2024

“Wonderful trip to Italy My husband and I just returned from a wonderful trip to Italy. We booked our trip through Rough Guides who put us in touch with a local travel agent, Analisa. She customized the perfect itinerary for us, and we could not have been happier with her service. We visited Sorrento, Florence and Rome. Analisa arranged three beautiful hotels, numerous day trips, and all of our transportation including private drivers and train tickets. She gave us an emergency phone contact if we had any questions during our trip. It was all perfect, there is no way I could have done all this by myself. I would not hesitate to book another trip with Analisa in the future!”

I was born in the heart of the Po Valley, in northern Italy, and raised on the eastern coast of Sicily, the largest island to the south of my beautiful country. I grew up near the foothills of Europe's tallest volcano and just a few kilometers from the island's most stunning beaches. My curiosity has always led me to seek out new places to explore and new people to meet. Thanks to my job, I can satisfy the curiosity of those who, like me, can never get enough of traveling and explore. Influenced by different populations over the centuries, Italy now has linguistic and cultural differences between the North and the South, between the East and the West. Diversity is our greatest strength!

Traveller reviews for Valentina
KenCanada flag

08/07/2025

“Excellent planning and communication”

Renee

19/11/2024

“We wouldn't change a thing about our Italy itinerary. The tours, transportation and accommodations were spot on based on our conversations with Valentina and Rough Guides. They had great suggestions and when we had questions they were available and extremely helpful We are already looking to book our second trip with them!!!”

My agency sprang from my yearlong exploration of Italy from top to bottom, delving into unusual urban and rural attractions, sights, crafts, workshops, kitchens - out-of-the-way places that tourism generally ignores. With tours throughout Italy, we operate under the premise that most people prefer unhurried, satisfying immersive experiences to viewing Italy from a van!

Guided by personable experts, travelers come to know Italy’s creative heart and passionate soul, exploring its nooks and crannies while listening to commentary and stories that bring places to life. Details are everything in this anecdotal approach.

Traveller reviews for Jessica
CharlotteUSA flag

29/03/2026

“My family had an amazing trip to Italy, planned by Rough Guides. We saw so many things but also didn't pack the itinerary too full, so every tour or experience was really amazing!”

MichaelUSA flag

23/09/2025

“We'd never been to Italy and had only general ideas of where to go and what we wanted to do. We had NO CLUE on the specifics of where to stay and how to arrange activities and transport. I stumbled across Rough Guides during my research, did a little research and started communicating with them. They shaped a FANTASTIC experience from there and stayed in contact to make sure it all came through. I can safely say that we had a much more enjoyable trip, with far less stress, because of Rough Guides.”

Born and raised in Southern Italy, I had the privilege to travel a lot, both in Italy and abroad. As a matter of fact, for me, travel is an all-consuming passion that started during my first trip in London. Since then, it grew more and more, especially when I had the chance to travel abroad by myself being lucky enough to meet people from all around the world. I thoroughly enjoyed tasting the local delicacies and getting to make new and fun experiences that I'd only previously dreamed of. 

Born and raised in the heart of Italy, in Bologna—a city perfectly nestled between the Dolomites and Rome—I have always been passionate about nature, hiking, culture, and savoring incredible food. My curiosity and love for learning have led me to explore the world, with a special focus on uncovering the treasures of my own beautiful country.

As a travel designer, I specialize in crafting personalized journeys that go beyond the typical tourist experience. My approach is rooted in finding off-the-beaten-path destinations, avoiding crowds, and immersing travelers in authentic, lesser-known places where every trip feels like an adventure.

Ciao! My name is Alessandro, but you can call me “Bella”!

I am 100% Italian, born and raised n Piedmont region, and now I live in Veneto region, half-way between Verona and Venice!

I love Italy with its great variety of landscapes, local cultures and delicious food!

My favorite dish is Tajarin al tartufo bianco - Tajarin pasta with white truffle - paired with a glass of Barolo wine, the "King of Wines” and “Wine of Kings”, and my favorite trip is a 10-night trip including Turin, Northern Lakes, Barolo wine region, Mont Blanc, Italian Riviera and Tuscany!

As a natural-born traveller, I’ve been fortunate to explore more than 100 countries, yet Greece and Italy are the two that truly shaped my heart. Originally from Russia, I’ve called Greece home for the past 25 years, drawn in by its ancient history, soulful culture, and breathtaking landscapes. After 18 years of exploring every corner of Italy and fully embracing its Dolce Vita, I specialise in turning beautiful ideas into unforgettable journeys. From hidden villages to iconic classics, I curate experiences that feel effortless and deeply personal.

I’m Asimina, a travel specialist creating tailor-made trips across Greece and Italy. I’ve always loved planning journeys and turning ideas into experiences that feel personal, seamless, and memorable. Today, I design itineraries that blend authenticity, comfort, and smooth logistics, from ancient sites and mainland escapes to island stays, food experiences, and special celebrations. With a background in wedding planning, I also enjoy adding thoughtful touches that make each trip feel unique and truly personal.

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Authentic and Personalized Experience

Authentic and Personalized Experience

Carefully vetted by us, our local experts on the ground are your best guarantee of a truly authentic trip. Since you’ll plan every detail directly with them, your itinerary will be fully tailored to your needs.

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Support for Local Communities

Support for Local Communities

By traveling with local experts who live where you're going, you directly support local communities and economies. You're not just a tourist — you're a true contributor.You make a difference.

What travellers says about local travel agents

Charlotte USA flag

29/03/2026
11-day family trip to Italy

“My family had an amazing trip to Italy, planned by Rough Guides. We saw so many things but also didn't pack the itinerary too full, so every tour or experience was really amazing!”

Michael USA flag

23/09/2025
12-day couple trip to Italy

“We'd never been to Italy and had only general ideas of where to go and what we wanted to do. We had NO CLUE on the specifics of where to stay and how to arrange activities and transport. I stumbled across Rough Guides during my research, did a little research and started communicating with them. They shaped a FANTASTIC experience from there and stayed in contact to make sure it all came through. I can safely say that we had a much more enjoyable trip, with far less stress, because of Rough Guides.”

Nick USA flag

31/03/2025

“Annalisa M. put together a wonderful trip for us to Sicily and Northern Italy. The trip was absolutely flawless and allowed us to thoroughly enjoy the places in Italy we visited. In fact, everything was better than we expected. The drivers and tour guides were timely and very professional. Transfers happened as planned and without any issues. The accommodations were wonderful! And we really appreciated how Annalisa worked to secure an additional night for us in Catania with very short notice after an airline canceled and rebooked a flight requiring us to arrive a day early. She ensured the hotel staff were aware of our situation and they allowed us to check-in very early so we could get some rest. I can honestly give Insight Guides and Annalisa my highest recommendation!”

Katherine

07/11/2024

“Rough Guides put together 2 itineraries, one for Sicily for our extended family of 8 and one for the Amalfi Coast area for 2. All the accommodations were excellent. Drivers were arranged and they were all on time with clean and spacious cars. We had tour guides in several locations, and they were all very good and could adapt the content to the group. The Rough Guides staff were accessible during our travels when we needed some additional unexpected assistance. In addition, the hotel staff were all friendly to our family members. Definitely a trip of a life time.”

Cynthia

14/10/2024

“We just returned from an unbelievable trip to Italy through Rough Guides. Marianne arranged for our complete tour of Pisa, Rome, Florence, Venice, Pompeii and Amalfi coast! The hotels, tours, tour guides and transportation were perfect. They were in contact with us as well during our trip if we needed anything. Unbelievable company and one we will pick again for future trips!!”

Diane

24/10/2024

“Our hotels, Tours and transportation were great but it was the communication with the representatives that was unexpected and reassuring. Someone communicated with us throughout our trip and made our experience outstanding, I would highly recommend this tour company. ”

Barb USA flag

19/10/2025
11-day couple trip to Italy

“My husband and I enjoyed our trip! He kept remarking that I did a good job planning it and I said I couldnt take all the credit! Everyone I was in contact with (especially Marianne) were very easy to work with. All our connections went smoothly. Our tour guides were very knowledgeable and friendly. I hope to go back to Italy and travel in the northern part of the country and I will use Rough Guides again!”

Mary USA flag

24/09/2025

“Guides were wonderful, drivers excellent, great accommodations but the communication available while we were in Sicily was superb ! Any time there was any issue (and we did have a couple) they were sorted very quickly and competently. Marianne, who put together our 10 day Itinerary was great, not an easy feat with 11 opinions/ requests! Our only disapointment was Mt. Etna, the hike was too challenging for our group and would have been better had we had something with minimal hiking and vehicle/gondola as were available at the base.( Just to note: one of our group walks 10 miles a day but found it difficult).”

Greg

29/10/2024

“Our local travel agent Annalisa was excellent. She helped us on the fly when unexpected situations happened and we had a great trip. Our accommodations, transportation, and destinations that she arranged couldn’t have been better. We will be contacting her again when we are ready to return for a future trip. ”

Mary

12/10/2024

“Wonderful trip to Italy My husband and I just returned from a wonderful trip to Italy. We booked our trip through Rough Guides who put us in touch with a local travel agent, Analisa. She customized the perfect itinerary for us, and we could not have been happier with her service. We visited Sorrento, Florence and Rome. Analisa arranged three beautiful hotels, numerous day trips, and all of our transportation including private drivers and train tickets. She gave us an emergency phone contact if we had any questions during our trip. It was all perfect, there is no way I could have done all this by myself. I would not hesitate to book another trip with Analisa in the future!”

Diane

23/10/2024

“Our hotels, Tours and transportation were great but it was the communication with the representatives that was unexpected and reassuring. Someone communicated with us throughout our trip and made our experience outstanding, I would highly recommend this tour company. ”

Renee

19/11/2024

“We wouldn't change a thing about our Italy itinerary. The tours, transportation and accommodations were spot on based on our conversations with Valentina and Rough Guides. They had great suggestions and when we had questions they were available and extremely helpful We are already looking to book our second trip with them!!!”

Planning a trip to Italy with one of our local travel agents means more than just great recommendations. You’ll get a trip built around your style - whether you’re chasing wildlife, culture, beaches, or hidden gems. Our agents live and work in Italy, and they’ll help you avoid tourist traps, find the best value, and travel with confidence.

FAQs About Our Local Travel Agents in Italy

Can I talk to my agent before I commit?

Absolutely. After you fill in the short trip planning form, you’ll be introduced to your local agent. You can discuss ideas, ask questions, and explore options before deciding whether to go ahead. No pressure, no payment required - just honest advice from someone who lives in the destination.

Is there a fee to use a local travel agent?+