Mendoza’s main festival is the giant Fiesta de la Vendimia, or Wine Harvest Festival, which reaches its climax during the first weekend of March every year. Wine takes over the city and the tourist trade shifts into high gear. On the Sunday before the carnival proper (the last Sun in Feb), the Bendición de los Frutos, or Blessing of the Grapes, takes place, in a ceremony involving the bishop of Mendoza. During the week leading up to the grand finale, events range from folklore concerts in the centro cívico to Italian food and entertainment in the Plaza Italia. On Friday evening is the Vía Blanca, a parade of illuminated floats through the central streets, while on Saturday it’s the Carrusel, when a carnival parade winds along the same route, each department in the province sending a float from which a previously elected beauty queen and her entourage of runners-up fling local produce, ranging from grapes and flowers to watermelons and packets of pasta, into the cheering crowds lining the road. On Saturday evening, the Acto Central is held in an amphitheatre in the Parque San Martín; it’s a gala performance of song, dance and general kitsch-o-rama, hosted by local TV celebs, eventually leading up to a drawn-out vote – by political leaders representing each department in the province – to elect the queen of the festival. The same show is re-run, minus the election, and therefore less tedium, on Sunday evening. The spectacle costs millions of pesos and is a huge investment by the local wine-growers, but as it’s attended by some 25,000 people it seems to be financially viable. The organizers boast that it’s the biggest such festival in South America and one of the most lavish wine-related celebrations in the world. For more information contact the city’s tourist office.

Book through Rough Guides’ trusted travel partners

Argentina features

The latest articles, galleries, quizzes and videos.

Mendoza: 9 outdoor activities in Argentina's adventure capital

Mendoza: 9 outdoor activities in Argentina's adventure capital

Travellers on a tour of Argentina often zip through the city of Mendoza, pausing only long enough to down a glass of Malbec at the famed vineyards before rushin…

29 Aug 2018 • Ros Walford insert_drive_file Article
On the trail of Bruce Chatwin in Patagonia

On the trail of Bruce Chatwin in Patagonia

Bruce Chatwin's In Patagonia has served as a bible for those travelling through South America since its publication 40 years ago. Four decades on, Stephen Kee…

08 Nov 2017 • Stephen Keeling insert_drive_file Article
Reaching new heights: what does it take to be a mountain guide?

Reaching new heights: what does it take to be a mountain guide?

For anyone who loves the outdoors, being a mountain guide might seem like the world’s coolest job – in both senses of the word. To find out what it’s rea…

08 Aug 2017 • Ros Walford local_activity Special feature
View more featureschevron_right

Privacy Preference Center

Necessary

Mandatory - can not be deselected. Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

PHPSESSID,aelia_cs_selected_currency,cookie_notice_accepted,RS,bp-message,bp-message-type,id,UIDR,w3tc_logged_out,__cfduid
__cfduid

Statistics

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

__utma,__utmb,__utmc,__utmz,_ga,_gid,__atssc,__atuvc,__atuvs,di,dt,ssc,ssh,sshs,uid,uit,xt
__utma,__utmb,__utmc,__utmz,_ga,_gid
__atssc,__atuvc,__atuvs,di,dt,ssc,ssh,sshs,uid,uit,xtc

Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

__gads,PISID, BEAT, CheckConnection TempCookie703, GALX, GAPS, GoogleAccountsLocale_session, HSID, LSID, LSOSID, NID, PREF, RMME, S, SAPISID, SID, SSID,__utmv, _twitter_sess, auth_token, auth_token_session, external_referer, guest_id, k, lang, original_referer, remember_checked, secure_session, twid, twll,c_user, datr, fr, highContrast, locale, lu, reg_ext_ref, reg_fb_gate, reg_fb_ref, s, wd, xs
__gads,PISID, BEAT, CheckConnection TempCookie703, GALX, GAPS, GoogleAccountsLocale_session, HSID, LSID, LSOSID, NID, PREF, RMME, S, SAPISID, SID, SSID
__utmv, _twitter_sess, auth_token, auth_token_session, external_referer, guest_id, k, lang, original_referer, remember_checked, secure_session, twid, twll
c_user, datr, fr, highContrast, locale, lu, reg_ext_ref, reg_fb_gate, reg_fb_ref, s, wd, xs