Spread between Celle and Lüneburg lie the open landscapes of the LÜNEBURG HEATH (Lüneburger Heide). Minimally populated in pretty Lower Saxon farming villages of red-brick and beams, the area has been mostly drained of its original moors to stand as a gently undulating, minimally farmed landscape. The heath is famed for the heather that lays a carpet of dusty purple from mid-August, auguring in a month of village fêtes to crown a Heather Queen: the week-long Heather Blossom Festival at Amelinghausen from the middle Saturday in August is the largest. Being mixed with broom, gorse and juniper, the heather also produces excellent honey and adds flavour to the shaggy Heidschnucke lambs, which are grazed here year-round. Some shepherds don traditional floppy hats and waistcoats for tourists.

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