New Zealand // The Coromandel, Bay of Plenty and the East Cape //


PAEROA, 120km southeast of Auckland, is “World Famous in New Zealand” as the birthplace of Lemon and Paeroa (L&P), an iconic home-grown soft drink founded in 1907 using the local mineral water (though it is now made elsewhere by Coca-Cola). It’s pretty artificial-tasting but more lemony than Sprite and the likes. The L&P logo is emblazoned on shopfronts throughout town and there’s a giant brown L&P bottle at the junction of SH2 and SH26.

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