According to legend, a great ariki (leader) from the East Cape was drowned by rival tribesmen, and his youngest daughter swore vengeance: when she gave birth to a son called Tuwhakairiora, she hoped he would make good her promise. As a young man, Tuwhakairiora travelled and encountered a young woman named Ruataupare; she took him to her father, who happened to be the local chief. A thunderstorm broke, signalling to the people that they had an important visitor among them, and Tuwhakairiora was allowed to marry Ruataupare and live in Te Araroa. When he called upon all the hapu of the area to gather and avenge the death of his grandfather, many warriors travelled to Whareponga and sacked the pa there. Tuwhakairiora became renowned as a warrior, dominating the area from Tolaga Bay to Cape Runaway, and all Maori families in the region today trace their descent from him.
Ruataupare, meanwhile, grew jealous of her husband’s influence. While their children were growing up, she constantly heard them referred to as the offspring of the great Tuwhakairiora, yet her name was barely mentioned. She returned to her own iwi in Tokomaru Bay, where she summoned all the warriors and started a war against rival iwi; victorious, Ruataupare became chieftainess of Tokomaru Bay.
Another legend that has shaped this wild land is one of rivalry between two students – Paoa, who excelled at navigation, and Rongokaka, who was renowned for travelling at great speed by means of giant strides. At the time, a beautiful maiden, Muriwhenua, lived in Hauraki and many set off to claim her for their bride. Paoa set off early but his rival took only one step and was ahead of him; this continued up the coast, with Rongokaka leaving huge footprints as he went – his imprint in the rock at Matakaoa Point, at the northern end of Hicks Bay, is the most clearly distinguishable. En route, they created the Waiapu Mountains: Paoa, flummoxed by Rongokaka’s pace, set a snare for his rival at Tokomaru Bay, lashing the crown of a giant totara tree to a hill; recognizing the trap, Rongokaka cut it loose. The force with which the tree sprang upright caused such vibration that Mount Hikurangi partly disintegrated, forming the other mountain peaks. Finally, Rongokaka stepped across the Bay of Plenty and up to Hauraki, where he claimed his maiden.