With sixteen million foreigners flying into the country each year, Thailand is Asia’s primary travel destination and offers a host of places to visit. Yet despite this vast influx of visitors, Thailand’s cultural integrity remains largely undamaged – a country that adroitly avoided colonization has been able to absorb Western influences while maintaining its own rich heritage. Though the high-rises and neon lights occupy the foreground of the tourist picture, the typical Thai community is still the farming village, and you need not venture far to encounter a more traditional scene of fishing communities, rubber plantations and Buddhist temples. Around forty percent of Thais earn their living from the land, based around the staple rice, which forms the foundation of the country’s unique and famously sophisticated cuisine.

Tourism has been just one factor in the country’s development which, since the deep-seated uncertainties surrounding the Vietnam War faded, has been free, for the most part, to proceed at death-defying pace – for a time in the 1980s and early 1990s, Thailand boasted the fastest-expanding economy in the world. Politics in Thailand, however, has not been able to keep pace. Since World War II, coups d’état have been as common a method of changing government as general elections; the malnourished democratic system – when the armed forces allow it to operate – is characterized by corruption and cronyism.

Through all the changes of the last sixty years, the much-revered constitutional monarch, King Bhumibol, who sits at the pinnacle of an elaborate hierarchical system of deference covering the whole of Thai society, has lent a measure of stability. Furthermore, some 85 percent of the population are still practising Theravada Buddhists, a unifying faith that colours all aspects of daily life – from the tiered temple rooftops that dominate every skyline, to the omnipresent saffron-robed monks and the packed calendar of festivals.

Planning your trip to Thailand

Everything you need to plan where to go and what to do.

Travel offers; book through Rough Guides

Thailand features

The latest articles, galleries, quizzes and videos.

Video: a 1 minute guide to Thailand

Video: a 1 minute guide to Thailand

Consistently voted as one of the best places to travel by our readers – most recently as one of the world's friendliest countries and one of the best place…

05 Dec 2016 • Rough Guides Editors videocam Video
The truth about elephant tourism in Asia

The truth about elephant tourism in Asia

Elephants are born free, but are everywhere in chains – and it’s tourism which is increasingly to blame. Riding an elephant used to be on every visitor’s …

25 Nov 2016 • Gavin Thomas insert_drive_file Article
9 essential tips for backpacking Thailand

9 essential tips for backpacking Thailand

Backpacking Thailand can mean staying in fun-packed hostels and idyllic beach bungalows, eating noodles so tasty and so cheap you’ll swear off all other food …

11 Apr 2016 • Helen Ochyra insert_drive_file Article
More featureschevron_right

After Thailand, where next?

Check out Singapore

Singapore

Join over 60,000 subscribers and get travel tips, competitions and more every month

Join over 60,000 subscribers and get travel tips, competitions and more every month