Stunning beaches, sophisticated cuisine and Buddhist culture
With sixteen million foreigners flying into the country each year, Thailand is Asia’s primary travel destination and offers a host of places to visit. Yet despite this vast influx of visitors, Thailand’s cultural integrity remains largely undamaged – a country that adroitly avoided colonization has been able to absorb Western influences while maintaining its own rich heritage. Though the high-rises and neon lights occupy the foreground of the tourist picture, the typical Thai community is still the farming village, and you need not venture far to encounter a more traditional scene of fishing communities, rubber plantations and Buddhist temples. Around forty percent of Thais earn their living from the land, based around the staple rice, which forms the foundation of the country’s unique and famously sophisticated cuisine.
Tourism has been just one factor in the country’s development which, since the deep-seated uncertainties surrounding the Vietnam War faded, has been free, for the most part, to proceed at death-defying pace – for a time in the 1980s and early 1990s, Thailand boasted the fastest-expanding economy in the world. Politics in Thailand, however, has not been able to keep pace. Since World War II, coups d’état have been as common a method of changing government as general elections; the malnourished democratic system – when the armed forces allow it to operate – is characterized by corruption and cronyism.
Through all the changes of the last sixty years, the much-revered constitutional monarch, King Bhumibol, who sits at the pinnacle of an elaborate hierarchical system of deference covering the whole of Thai society, has lent a measure of stability. Furthermore, some 85 percent of the population are still practising Theravada Buddhists, a unifying faith that colours all aspects of daily life – from the tiered temple rooftops that dominate every skyline, to the omnipresent saffron-robed monks and the packed calendar of festivals.
Planning your trip to Thailand
Everything you need to plan where to go and what to do.
Book through Rough Guides’ trusted travel partners
Everything you need to know before you set off.
The Rough Guide to Thailand
An in-depth, easy-to-use guide filled with expert advice.
The latest articles, galleries, quizzes and videos.
Eating insects in Bangkok: the future of food?
Three courses into my tasting menu at what's regarded as one of Bangkok's top restaurants and I've reached the moment I'm dreading: the ravioli. But the reason …
The best places to eat in Bangkok
With Michelin launching its first ever guide to the city, the food scene in Bangkok is (literally) on everybody’s lips right now. But with an estimated ten th…
Off the tourist trail in Southeast Asia: 5 underrated cities
Modern Bangkok, historical Hanoi and tourism-boom town Siem Reap — home to the world-famous Angkor Wat temples — are some of Southeast Asia's best drawcards…
After Thailand, where next?
Check out Malaysia