One of America’s most iconic cities, San Francisco sits poised on the 47-square-mile fingertip of a peninsula on America's western edge. Here's our guide to the best places to stay in San Francisco.
The city has much to gloat about, from the rugged coastline and fog-capped hills to its distinct neighbourhoods. Some are quaint, others hip, lined by rows of preserved Victorian houses or dotted with chic clubs in converted warehouses.
Depending on what you’ve got planned for your visit, certain parts of the city may be a better base than others. To help you decide, we've put together an area-by-area guide on where to stay in San Francisco.
Where to stay Downtown
Dense with history and humanity, Downtown San Francisco comprises several vibrantly distinct neighbourhoods jammed together between the waterfront and the hills.
At the heart sits Union Square. This is one of San Francisco’s liveliest urban spaces, the city’s main hotel and shopping district, and the junction of its major transportation lines (including cable cars). Along the waterfront stands the elegant Embarcadero, anchored by the Ferry Building and its immensely popular marketplace, which rims San Francisco’s stalwart Financial District.
Union Square can’t be beat for its variety of options and central location. A few hotels near the Embarcadero offer a mix of both luxury and Bay views.
For art-lovers: Hotel des Arts
This buzzy spot is a hybrid art gallery and hotel, and many rooms are custom-decorated by local artists. A fun, bargain place to stay.
For classic luxury: Hotel Union Square
One of the top Art Deco hotels Downtown, this boutique destination features brick walls, mosaics galore and an impeccable overall design. Cable cars rattle by directly outside its main entrance.
Montgomery Street and Downtown © Shutterstock
Where to stay in North Beach and the hills
Inland North Beach was named when the area sat along San Francisco’s original northern waterfront. It is best known as the home of the city’s Italian community. In recent years its original blue-collar character has been largely eroded by gentrification. Nevertheless, it retains an easy, worn-in feeling, and its sloping residential streets and vibrant main drags are ideal for aimless wandering.
Primarily residential Telegraph Hill and Russian Hill, meanwhile, boast beautiful old homes. Hidden gardens can be found tucked away down pathways off steep hillside streets. To the south of Russian Hill lies pristine, yet historically snooty Nob Hill.
For a B&B style hotel: Washington Square Inn
Overlooking Washington Square, this hotel has large and airy rooms with a European flavour. Some boast bay windows.
For big budgets: The Fairmont
The most famous of Nob Hill’s landmark hotels, this showy palace offers fantastic views despite being relatively low-rise for the neighbourhood.
Lombard Street at sunset © Bjorn Bakstad / Shutterstock
Where to stay around the Northern Waterfront and Pacific Heights
From east to west, San Francisco’s Northern Waterfront begins with crass commercialism, passes through areas of vast wealth, and ends at the city’s most famous landmark.
This is an area that almost every visitor at least drops into. Its stunning vistas, opulent (if homogenous) neighbourhoods and even the tourist schlock seem to hold something for everyone.
Overpriced and unapologetically tacky, Fisherman’s Wharf is convenient for trips to Alcatraz and Angel Island. Things take a turn for the affluent in the Marina and Cow Hollow neighbourhoods, where yacht clubs and boutiques dominate the scene. Perched on the tall hill above stands stately, exclusive Pacific heights. This is where much of San Francisco’s oldest money resides, and some of its new wealth as well.
Best for budget cool: Hotel del Sol
An offbeat, updated motor lodge with a tropical theme. It has a small but inviting outdoor swimming pool (a San Francisco rarity).
Best for a boutique B&B: Grand Lady Victorian
Gloriously restored Victorian building enjoying its second life with gold-accented Rococo furniture and bunches of silk flowers.
Alcatraz Island in San Francisco Bay © Nickolay Stanev / Shutterstock
Where to stay in South of Market and the Tenderloin
The idea of San Francisco as a Victorian-lined utopia holds fast until you wander into the areas to the west and south of Downtown.
Better known as SoMa, South of Market is a sprawling district with wide traffic-filled streets stacked with tall office buildings, condo high-rises, hotels, nightclubs and major museums. The adjoining Civic Center and Tenderloin districts show a different side of the city. The Civic Center has grand government and cultural buildings, and a cluster of visual and expressive arts venues. Tenderloin, meanwhile, is one of the city's poorest areas. Be aware that it maintains a bad reputation, and most tourists choose to avoid it. If you’re on a particularly tight budget, but don’t wish to stay in a hostel, these areas are your best option, with some trendier accommodation in South of Market.
Best for film fans: Hotel Vertigo
Famous as the place where Alfred Hitchcock filmed the dramatic stairway scenes in Vertigo, this swanky spot boasts a mix of classic French style and modern urban sophistication.
Best for boutique luxury: Hotel Vitale
Steps from the ferry building, this hotel boasts elegant contemporary rooms (many with bay views). Its on-site spa has rooftop soaking tubs.
Clock tower near the bay and the Ferry Building Marketplace © Shutterstock
Where to stay in The Mission and the Castro
Together, the Mission and the Castro make up the beating heart of San Francisco. Here more than anywhere else in the city, a number of cultures exist far outside the boundaries of mainstream America.
These compelling neighbourhoods are filled with galleries, murals, one-of-a-kind local shops, vibrant restaurants and thriving nightlife. The Mission is the centre of San Francisco’s largely working-class Latino community. The Castro, meanwhile, is the Bay Area’s – and some would say America’s – epicentre of gay culture.
Many B&Bs here are housed in historic buildings. The sacrifice of a private bathroom for the charms of a home-cooked breakfast is worthwhile.
Best for a B&B with a view: Inn San Francisco
Superb, sprawling B&B set in two adjoining historic Victorians. Expect stunning views across town from the smokers’ terrace on the roof.
Best for an eco stay: Nineteen 06 Mission
Each room is designed with the environment in mind: energy efficient lighting, re-purposed building materials and free organic toiletries are provided.
Green and landscaped Dolores Park © Shutterstock
Where to stay in Haight-Ashbury and west of Civic Center
The districts between Civic Center and Golden Gate Park are perhaps the city’s most racially and economically diverse. Once grubby and crime-ridden, they now make up an eclectic patchwork.
Haight-Ashbury, once the centre of the hippie movement, has adopted its peace-and-love past as a de facto marketing campaign, but is still worth visiting. If you’re really looking to connect with modern-day counterculture, however, you’re better off in the Lower Haight, immediately to the east.
Elsewhere, the affluent nook of sleepy Cole Valley is a pleasant diversion. Alamo Square is worth a stop, too, where six restored Victorian houses and the Downtown skyline provide one of San Francisco’s most popular photo opportunities.
North and west of Alamo Square is the Fillmore, once home to some of the city’s most notorious housing projects and still economically deprived. Grafted onto its eastern edge is Japantown, an awkwardly artificial development but the heart of the city’s Japanese community.
Best for a taste of Japan: Hotel Kabuki
The Kabuki strikes a sophisticated, streamlined look in architecturally drab Japantown. Tea service rituals and workshops on Japanese traditions complete the picture.
Best for park views: Stanyan Park Hotel
Overlooking Golden Gate Park, this small hotel has 35 sumptuous rooms that are incongruous in its countercultural neighbourhood. Each is busily decorated in country florals with heavy drapes and junior four-poster beds.
Colourful Victorian houses in Haight Ashbury © Shutterstock
Explore more of San Francisco with the Pocket Rough Guide to San Francisco. This feature contains affiliate links; you can find out more about why we’ve partnered with booking.com here. All recommendations are editorially independent and taken from the Rough Guide to San Francisco and the Bay Area.
Top image © Engel Ching/Shutterstock