Though it may appear deceivingly small compared to some of its gargantuan Asian neighbours, South Korea is packed full of unforgettable things to do.
While the 2018 Winter Olympic Games will no doubt showcase the country's snow sports potential, an astonishing array of geographical diversity, world-famous food and some seriously quirky festivals await travellers willing to explore further.
Inspired? Plan your trip with The Rough Guide to Korea. Compare flights, find tours, book hostels and hotels for your trip, and don’t forget to buy travel insurance. Header image: CJ Nattanai/Shutterstock.