1. Because its diversity breeds deliciousness
A third of Leicester's population is Asian and there are over a hundred languages spoken throughout the city. In the coming years it's pipped to become Europe's first "plural city", where no one group is a majority. This has led to a slew of superb Indian restaurants around the Belgrave Road, which attract visitors from miles around to sample spicy delights.
Try Chaat House – something of a local institution, they serve up satisfying mounds of vegetarian food and the masala dosas are delectable.
2. There's great shopping to be done
Just off Silver Street is The Lanes, where a medley of small, independent shops gives this part of the centre real character and provides some excellent shopping opportunities.
Leicester’s open-air market (Mon–Sat), one of the best of its type in the country, is where the young Gary Lineker, now the UK’s best-known football pundit, worked on the family stall. The market sells everything from fresh produce to haberdashery. The Belgrave Road also has the largest concentration of Indian jewellery shops outside of India.
3. Because the city knows how to party
Leicester's Belgrave Road is the hub for two major Hindu festivals every year: Diwali, the Festival of Light, held in October or November, when six thousand lamps are strung out along the street, and Navratri, a nine-day celebration in October held in honour of the goddess Durga.
Image by Emilie Barbier on Flickr (CC BY-NC 2.0)
4. Because there's over 2000 years of history
The Romans, the Danes and a few esteemed earls of Leicester made the city their home during over 2000 years of history. The most recent historical discovery, though, led to the creation of the King Richard III Visitor Centre, which provides a fascinating insight into the the controversial monarch's life and reign.