Covering 14,200km (8,824 miles) in a single leg, this is a jaw-dropping flight and record-breaking time hint at a new era in trade, travel and global connectivity. Of course, increased time, unlike increased distance, is not the goal here. Emirates' is working to reduce future airtime with new technologies, critical planning and meticulous consideration of winds.
We know the airline has onboard lounges, spas and showers for those who can afford first class. But for the rest of us, here's hoping there're heaps of cracking films on the inflight entertainment system. Otherwise 17 hours could feel like a really, really long time.