And it’s not just cruises and coach holidays. 30% of over 40s reckon they are more adventurous with their holiday choices now than they ever used to be, with nearly 4 in 10 preferring to go off the beaten track when they travel abroad. Rather than sitting by the pool, a 20% of over 40s have tried snorkelling on a trip abroad and more than one in 10 have been on a safari. And perhaps surprisingly, more than 1 in 5 have also ‘gone travelling’ – meaning they’ve taken a month or more off work to visit different countries.
Aimee White, editor at Rough Guides said: “It’s great to see an appetite for adventure isn’t limited to anyone under the age of 25. The world is more accessible than ever before, and as a result holidays are something many people can enjoy.
“As a society, we need to get away from this assumption that only young people want to travel and have adventures whilst stereotyping older travellers as wanting a particular type of holiday.
“It’s important that the travel industry gives older travellers the same opportunities to have adventurous travel experiences as younger people if they want to and not dismiss them as being too ‘old’ or ‘boring’.”
And this is just what Rough Guides aims to do with the recent launch of its new tailor-made adventure trips service. A local travel expert creates a unique trip based on your criteria, making sure it is full of new experiences and ‘off-the-beaten-track’ elements. And as we take care of all the accommodation and transport, you can have all the ‘rough’ bits but still have your creature comforts. The best of both worlds, and open to anyone who fancies travelling with a bit of a difference.
Start planning your dream trip now.
Most popular destinations
The research also showed that the average 40-something still has seven countries to visit on their travel bucket list.
The top 20 countries on Brits’ wishlists are:
1. New Zealand
4. Mainland USA
6. The Caribbean