When you think of eco-friendly travel, the Middle East might not immediately spring to mind. In environmental terms, the region is a disaster, characterized by a general lack of awareness of the issues and poor – if any – legislative safeguards. But Jordan is quietly working wonders, and the impact in recent years of the country’s Royal Society for the Conservation of Nature (RSCN) has been striking: areas of outstanding natural beauty are now under legal protection and sustainable development is squarely on the political agenda.
The RSCN’s flagship project is the Dana Nature Reserve, the Middle East’s first truly successful example of sustainable tourism. Until 1993, Dana was dying: the stone-built mountain village was crumbling, its land suffering from hunting and overgrazing and locals were abandoning their homes in search of better opportunities in the towns.
Then the RSCN stepped in and set up the Dana Nature Reserve, drawing up zoning plans to establish wilderness regions and semi-intensive use areas where tourism could be introduced, building a guesthouse and founding a scientific research station. Virtually all the jobs – tour guides, rangers, cooks, receptionists, scientists and more – were taken by villagers.
Today, over eight hundred local people benefit from the success of Dana, and the reserve’s running costs are covered almost entirely from tourism revenues. The guesthouse, with spectacular views over the V-shaped Dana Valley, continues to thrive while a three-hour walk away in the hills lies the idyllic Rummana campsite, from where you can embark on dawn excursions to watch ibex and eagles.