SEA / Performance Marketing Manager

SEA / Performance Marketing Manager

We are Insight Guides & Rough Guides - APA

For over 50 years, Insight Guides and Rough Guides have enabled travellers to realise their trips of a lifetime. As a spin-off from the guide books we now provide travellers with an unique online platform to access our unparalleled travel expertise and provide an easy-to-use solution for the planning and booking of amazing travel experiences.

Our travel business is aimed at well-informed middle-to-high-budget individual travellers aged 35 plus. With offices in London and Warsaw and remote staff all over the world,  we are a truly global business. 

For July 1st / tbd we are looking for a highly motivated SEA / Performance Marketing Manager to build our performance marketing capability and to manage campaigns to solid KPI targets. You are a self starter and work according to your own plan to achieve sustainable growth for our business. You manage not only SEA campaigns but constantly test new platforms / media (e.g. shopping ads or affiliation) to grow your overall volumes. 

Your role

As SEA / Performance Marketing Manager you will be responsible for

  • Set up  of SEA and the wider performance marketing campaigns (incl. Amazon shopping ads and affiliation).
  • Optimization (manual / automated) across our markets and domains. 
  • Constant target achievement (based on ROI and CPA goals) as well as a positive growth trajectory (conversion volumes or attributed revenue) based on your actions.
  • Delivering and acting on your own frequent performance reporting across your campaigns. 
  • Ensuring  best-in class execution and delivering/acting on a strategy to constantly capture new audiences. 
  • assisting your peers as a source of knowledge and guidance. 
  • learning new ideas and methods, readily accepting guidance, training (including Google Ads, Google Analytics, Bing Ads etc.) 

Candidate requirements

Essentials - as an ideal candidate you bring the following to the table:

  • Deep and long standing knowledge of SEA tools, strategies and techniques.
  • Hands-on experience with working on campaigns in Google Ads and Bing Ads. Strong analytical skills.
  • Superior understanding of SEA KPIs and deep knowledge on how to build a customised reporting setup.
  • Extensive knowledge of Google Analytics and MS Excel.
  • You have a proven track record to manage SEA to strict KPI and growth targets.
  • Excellent communication, collaboration and team skills.
  • Ideally fluency in English and/or German.

Nice to haves

  • Travel industry knowledge esp. in the performance marketing context 
  • Experience with web tracking implementation, BI, attribution modelling
  • Knowledge of SQL
  • Knowledge on how to conduct customer journey optimization

Our offer

  • Fully remote position in a distributed team with regular in person sessions
  • You will be challenged to grow and create with us - your opportunity to learn from experienced team members and grow into the position in an agile environment
  • Working in a global start-up set to conquer the leisure travel market
  • If based in Poland: Stable employment based on an employment or B2B contract, LuxMed medical care and/or sport card
  • If not in Poland, stable, long-term project contract on self-employment basis
  • Competitive salary plus annual bonus based on achieved targets
  • International, dynamic and diverse culture located across multiple European cities (mainly in CH, DE & UK)

We are committed to equality of opportunity for all. We strongly believe that diversity of backgrounds, ethnicities, experience, circumstances, abilities and perspectives leads to a better workplace for our employees and a better product for our users.

If you are interested in joining our team, please apply to mail@roughguides.com

- subject “Job application SEA / Performance Marketing Manager” with your letter of motivation, CV, portfolio and salary expectations.

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updated 5/26/2022
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