Until the seventeenth century, Hindeloopen prospered as a Zuider Zee port, concentrating on trade with the Baltic and Amsterdam. The combination of rural isolation and trade created a specific culture within this tightly knit community, with a distinctive dialect (Hylper–Frisian with Scandinavian influences) and sumptuous local dress. Adopting materials imported into Amsterdam by the East India Company, the women of Hindeloopen dressed in a florid combination of colours where dress was a means of personal identification: caps, casques and trinkets indicated marital status and age, and the quality of the print indicated social standing. Other Dutch villages adopted similar practices, but nowhere were the details of social position more precisely drawn. However, the development of dress turned out to be a corollary of prosperity, for the decline of Hindeloopen quite simply finished it off. Similarly, the local painted furniture showed an ornate mixture of Scandinavian and Oriental styles superimposed on traditional Dutch carpentry. Each item was covered from head to toe with painted tendrils and flowers on a red, green or white background, but the town’s decline resulted in the collapse of the craft. Tourism has revived local furniture-making, and countless shops now line the main street selling modern versions, though even the smallest items aren’t cheap, and the florid style is something of an acquired taste.