The city’s main shopping street, bul. Vitosha, is the place where you are most likely to come across familiar high-street shops and brands. Luxury goods, clothes and accessories are also on display at Tzum, which served as the city’s main department store during the Communist period, and still radiates a modicum of Stalin-era grandeur. The City Center and Sofia malls are characterless yet immensely popular malls stuffed with clothes shops, eateries and bars. For souvenirs there’s a long line of open-air stalls just in front of the Aleksandar Nevski Memorial Church selling paintings, reproduction icons, Russian-style fur hats, antiques, lace and embroidery.

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