The city’s main shopping street, bul. Vitosha, is the place where you are most likely to come across familiar high-street shops and brands. Luxury goods, clothes and accessories are also on display at Tzum, which served as the city’s main department store during the Communist period, and still radiates a modicum of Stalin-era grandeur. The City Center and Sofia malls are characterless yet immensely popular malls stuffed with clothes shops, eateries and bars. For souvenirs there’s a long line of open-air stalls just in front of the Aleksandar Nevski Memorial Church selling paintings, reproduction icons, Russian-style fur hats, antiques, lace and embroidery.

Travel offers; book through Rough Guides

Bulgaria features

The latest articles, galleries, quizzes and videos.

A first-timer's guide to Central and Eastern Europe: 10 places to visit

A first-timer's guide to Central and Eastern Europe: 10 places to visit

Central and Eastern Europe are among the culturally diverse parts of the world, preserving a plethora of deep-rooted traditions. What’s more, large tracts of …

12 Dec 2016 • Jonathan Bousfield insert_drive_file Article
Budget trips: 20 of the cheapest places to travel

Budget trips: 20 of the cheapest places to travel

1. Thailand There’s a reason why Thailand remains so popular with backpackers – it’s got idyllic islands, a rich culture, beach-huts aplenty, tantalising…

21 Aug 2015 • Emma Gibbs camera_alt Gallery
10 reasons to visit Plovdiv, Bulgaria

10 reasons to visit Plovdiv, Bulgaria

Billed as the oldest continually inhabited city in Europe, Bulgaria’s second city of Plovdiv is also one of the continent’s brightest upcoming stars. As wel…

09 Feb 2015 • Jonathan Bousfield insert_drive_file Article
View more featureschevron_right

Join over 60,000 subscribers and get travel tips, competitions and more every month

Join over 60,000 subscribers and get travel tips, competitions and more every month