The South Yarra stretch of Chapel Street has long been considered a “Golden Mile” of trendy shopping, awash with boutiques and speciality shops, bistro bars full of beautiful people and cooler-than-thou nightclubs. These days, much of its exclusivity has been usurped by the arrival of generic clothing chains and slightly sleazy bars. While there is still a smattering of designer boutiques to be found, most of the cool kids have migrated south down the Chapel Street beat towards Prahran and Windsor.

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