Inspire. Design. Deliver unforgettable journeys.
At Rough Guides, we connect discerning travelers with trusted local travel experts like you. Together, we create tailor-made trips that go far beyond the typical tourist trail — focusing on authentic, immersive experiences that reflect the true spirit of a place.
Why Join the Rough Guides Network?
We’re more than a platform — we’re a partner in your success.
- Global Visibility
Work under a brand recognized and trusted by independent travelers for over 40 years — especially in the UK and US markets.
- Qualified, Engaged Leads
Receive trip requests from travelers who value expert support, personalization, and meaningful travel.
- Fast, Easy Itinerary Building
Our AI-powered platform lets you create beautiful, professional proposals in minutes — not hours.
- Ongoing Support
Get regular feedback sessions, training opportunities, and access to a responsive team that’s here to help you grow.
- Price-Competitive Model
We work with a lean cost structure that helps you offer competitive pricing without compromising quality.
- Real Feedback, Fully Shared
Traveler feedback is collected both during the consultation and after the trip — and always shared with you. You can respond and learn from it directly.
- Visibility & Promotion
From social media highlights to traveler-facing videos and expert spotlights, we promote the people behind the trip. And we’re always open to collaborating on marketing together.
- Total Flexibility
There’s no exclusivity required — you stay in full control of your business.
Why work with Rough Guides?
Of travelers trust our services and products.
Rating based on traveler testimonials.
Support by our Travel Team.
of experience in the travel industry.
What We Look For
We carefully select partners who:
- Are registered B2C tour operators with required licenses and liability insurance
- Offer tailor-made, private trips with accommodation, guides, transport, and immersive activities
- Provide 24/7 in-country traveler support
- Communicate professionally and clearly in English
- Operate sustainably, responsibly, and with care
What’s the Process?
- Apply Online
Tell us more about you and your agency using our quick application form.
- Introductory Chat
We'll schedule a video call to explore whether there's a fit.
- Showcase Your Work
Share a few sample itineraries and recent traveler feedback.
- Admin Overview
We’ll ask for a brief overview of your business stability.
- Platform Onboarding
You’ll receive training and guidance to get started with confidence.
"The new features and destinations you implemented have made a significant impact, and I’ve seen firsthand how they’ve enhanced our ability to serve clients more efficiently and effectively.
We are eagerly anticipating the launch of the new feature in the summer"
— Asia based DMC
Frequently Asked Questions
What kind of travel experiences are most in demand?
Travelers are looking for immersive, meaningful trips — think locally owned boutique stays, unique cultural experiences, and hands-on encounters that help them feel truly connected to a destination. Cookie-cutter packages don’t cut it.
How fast do I need to respond to trip requests?
We aim for replies within 24 hours. We’ll support you with tools and tips to meet that standard — and we’re here to help if you’re ever running behind.
Do I need to be fluent in English?
Our travelers are English-speaking, but many of our partners speak it as a second (or third, or fourth!) language. That’s absolutely fine — what matters is that you can communicate clearly and professionally with clients.
How are payments handled?
Travelers book and pay through Rough Guides, benefiting from payment protection and peace of mind. Once confirmed, we’ll pay you directly.
Will you help promote my destination?
Yes! We love working with our local experts on joint marketing campaigns to shine a light on your destination and expertise.
Can I list my own trips on your platform?
Absolutely. You’ll get access to a personal profile page where you can showcase as many trips as you like. Leads that come in via those listings go directly to you — no delays, no filters.
Is your platform hard to use?
Not at all. Our system is intuitive, AI-powered, and designed to make your job easier. You focus on what you do best — designing beautiful trips. Let us handle the admin.
Ready to Get Started?
If you’re passionate about travel, know your destination inside and out, and love crafting personalized journeys, we’d love to hear from you.