Importance of sustainable travel in 2023

Since Rough Guides was founded 1982, we've made it our mission to highlight lesser known places and bring our readers in-depth insights into the culture and history of the destinations we feature. We believe this approach encourages travellers to stay longer, immerse themselves in experiences that enhance local economies and enjoy cultural exchange with their hosts.

Travelling responsibly

These are the beliefs that Rough Guides was formed on, and now we’re going one step further. What started as an ethos is now a promise: We pledge to uphold and promote responsible travel.

Find ideas for how to travel more sustainably and, for your one-stop guide to travelling the UK by electric vehicle, don't miss The Rough Guide to Green Britain and Northern Ireland.

Empowering women

Our goal is to help amplify the voices, expertise, experiences and endeavours of women around the world. We will do what we can to support female-led community tourism operators and entrepreneurs, community leaders, female travellers and writers.

This includes unique highlight trips such as joining craftswomen in remote Brazil to show their exceptional clay arts or exploring the real life of women in Central Asia's Uzbekistan.

Furthermore, we use our online presence to promote female-led initiatives through blog articles like our article on the Nasio Trust in Kenya led by Nancy Hunt empowering rural communities or our article on female-led community projects in Dominica.

Our pledge

Raise awareness - We will bring you, our readers, as much information as possible on issues and practices relating to the empowerment of women and responsible travel

Raise the bar - We will improve our company practices to be a role model for our partners and readers

Raise money - We will support charitable projects that make a difference to local communities, especially to women’s lives

We will apply these principles to all areas of the Rough Guides business - our guidebooks, the articles on our website, the trips we organise for you through our Tailor Made Trips initiative and the way we work within our company.

Rough Guides guidebooks

• From 2022 onwards, all new editions of our B-format guidebooks will feature a chapter on sustainable travel

• We will continue to partner with brands for bespoke guidebooks to highlight sustainable and responsible travel practices

• All new books have switched entirely to using FSC (Forest Stewardship Council) accredited paper

Tailor Made Trips

• We encourage our local tour operators to create and publish highlight trips that include female-led initiatives and responsible community empowerment activities. These highlight trips can be booked straight away or modified to your taste.

• We help our local tour operators develop more sustainable practices to include in their trips

• We actively promote trips that counter over-tourism and have a responsible impact on lesser-known or -developed regions

Rough Guides website

• We publish features on community-led initiatives and sustainable tourism such as our Top 10 tips for sustainable holidays.

• Our content focuses on greener ways to travel, such as answering your questions about electric vehicles, or introducing you to the UK's best eco-friendly hotels and restaurants and the UK's greatest eco-attractions.

• We will continue our reader surveys and polls to hear your voices about sustainable travel.

• With many female writers on our team, we bring a female perspective on travel to our articles and aim to shine a light on the experience and knowledge of female travellers.

The future

Find out more about travelling more responsibly in the post-Covid world and how to think about travel in a more mindful way.

Top image: Hmong women in Mu Cang Chai, Yen Bai, Vietnam © Chachamp/Shutterstock