37 years ago, Mark Ellingham met Martin Dunford while travelling around Greece. Not being able to find a reliable guidebook for their trip, they came back to the UK and wrote one themselves. The Rough Guide to Greece was a publishing phenomenon, and we’ve been accompanying adventurous travellers on their trips ever since. Now, we’re proud to announce the launch of our tailor-made travel service, planned with local experts.

Rough Guides have always been the ideal companion for travellers like you who are interested in more than just where to sleep, and how to get from A to B. We aim to uncover the bigger picture – people and places with character, the quirky, the hidden and even the downright eccentric.

Over the years, we’ve championed the values of inquisitiveness, adventure and responsible travel with our Rough Guides. We’ve deliberately chosen to promote local operators, support family-owned businesses and recommend organisations and people working at the heart of the local communities we visit. And our tailor-made travel experiences are no different.

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Tailor-made travel: the rice fields in VietnamRice terraces in Mu Cang Chai, Vietnam © JunPhoto/Shutterstock

A new way to explore for experienced travellers

We understand that you – our loyal readers – are proud to travel independently. But as our readership has evolved over the years, we’re conscious that not everyone wants to travel the same way. While many of you would never travel without your Rough Guide, perhaps you want an itinerary (and accommodation) that is a little less no-frills.

As part of our commitment to continue to serve adventurous travellers of all ages, we’re proud to launch our new tailor-made travel service. We partner with local, on-the-ground experts to help you create itineraries that are packed with personality and stimulating adventure – at all levels of comfort. After all, we wrote the book on your favourite destination, so there’s no one better to take you there.

Here’s what you can expect from tailor-made travel by Rough Guides

Local travel experts

With their on-the-ground-knowledge, our local experts can book unique, authentic experiences completely personalised to your needs. They know your destination better than anyone else – because they live there. They know what’s worth seeing and what isn’t, how to avoid the crowds and how to keep you safe.

Making a positive impact

We're committed to responsible travel, and so are our handpicked local experts. That means that every trip planned with us has been designed to help preserve the environments you travel to see and to provide real and positive social exchanges with the people you meet.

Peace of mind

All of our bookings come with a money-back guarantee and a local expert on hand throughout your trip. You can rest assured that all of our trips are thoroughly researched and tested, just like our books.

Supporting local economies

By booking directly with our local experts, we can cut out the middleman and offer you great value for money for your itinerary. In addition, by booking local, you’ll be helping to support local economies and communities as you travel.

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Tailor-made travel - old cars in CubaClassic cars in Havana, Cuba © Zoltan Varga Photographer/Shutterstock

How does it work?

Planning a trip with Rough Guides is simple.

1. Choose your destination, pick your dates and submit an inquiry

2. Fill in a short form to share your preferences with your local expert

3. Receive your personalised itinerary – you can tweak and refine until you're completely happy

4. Book online, pack your bags and enjoy your trip!

We hope you’ll join us on this new journey!

Explore Rough Guides Trips

Top image: Taj Mahal, India © SasinTipchai/Shutterstock

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Tailor-made travel planned by local experts

At Rough Guides, we understand that experienced travellers want to get truly off-the-beaten-track. That’s why we’ve partnered with local experts to help you plan and book tailor-made trips that are packed with personality and stimulating adventure - at all levels of comfort. If you love planning, but find arranging the logistics exhausting, you’re in the right place.

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