"The real voyage of discovery consists not
in seeking new landscapes, but
in having new eyes."
Rough Guides is a tailor-made travel platform connecting travelers with vetted local experts to design and book personalized trips worldwide. At Rough Guides, you can compare proposals, pick your favorite, refine the details, and book securely with end-to-end support.
For more than 40 years, Rough Guides has inspired curious travelers through its iconic guidebooks and award-winning travel content. Today, that expertise is combined with a global network of vetted local travel companies that create fully customized itineraries based on each traveler’s interests.4
Through Rough Guides Tailor-Made Travel, travelers work directly with local experts to design unique journeys and authentic experiences from scratch.
For more than 40 years, Rough Guides has been dedicated to making tailor-made travel seamless and accessible. Thousands of travelers trust Rough Guides to plan complex, personalized journeys worldwide. We empower travelers to make the most of their time by having custom trips designed and delivered by trusted in-destination local experts.
Rough Guides was founded in 1982 by Mark Ellingham, whose first title, The Rough Guide to Greece, helped redefine independent travel publishing. Known for its honest, practical and culturally rich approach, Rough Guides quickly became a trusted companion for curious travelers worldwide.
Over time, this editorial expertise evolved into a broader mission: helping travelers not only explore destinations, but experience them more deeply. Today, Rough Guides combines its publishing heritage with a global network of vetted local travel experts, offering tailor-made travel experiences designed and delivered on the ground.
Since 2017, the company has accelerated this transformation, expanding its tailor-made travel marketplace while continuing to inspire travelers through trusted content and local expertise.
With this evolution, Rough Guides has become a global tailor-made travel platform, combining decades of editorial expertise with the knowledge of trusted local travel specialists. Today, we help travelers plan complex, personalized journeys that are authentic, seamless, and supported on the ground.
Tailor-made travel means your trip is designed from scratch by an in-destination expert who understands the nuances of the places you visit. Instead of choosing from fixed packages, travelers collaborate directly with local specialists to shape every detail of their itinerary.
From complex multi-country journeys to immersive cultural experiences, Rough Guides combines editorial expertise with on-the-ground knowledge to make personalized travel seamless, flexible, and deeply authentic.
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Authentic and Personalized Experience
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With over 40 years of expertise, 90+ destinations, and millions of happy travelers, Rough Guides is a name you can trust. From iconic guidebooks to personalized travel planning, we’ve been the go-to choice for authentic, reliable adventures worldwide.
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Verified local experts across 90+ destinations.
Years of expertise in the travel industry.