Cockfighting has a long history in the Philippines. National hero José Rizal, martyred by the Spanish in 1896, once pointed out that the average Filipino loves his rooster more than he does his children.
Contrary to received wisdom, cockfighting was not introduced to the country by the Spanish. When conquistadors landed in Palawan shortly after the death of Magellan, they discovered native men already breeding domestic roosters to fight, putting them in shared cages and letting them scrap over small amounts of food.
Social scientists say cockfighting is popular in the Philippines because it reflects the national passion for brevity or a quick payoff, the trait of ningas cogon (cogon being a wild grass that burns ferociously and quickly). Part of the appeal is the prize money. For a P200 entrance fee, a struggling farmer from the backwoods could finish the day with P300,000 in his pocket, all thanks to a trusty rooster he has groomed and trained assiduously for months.