Once a soporific fishing village where travellers camped out en route to Isla Cozumel, PLAYA DEL CARMEN (often called simply Playa) is now a hot spot touted as the next Miami Beach – and, from a local perspective, a goldmine of employment in construction. Mexico City’s elite pop in, as do day-trippers from Cancún and passengers from cruise ships docked on Cozumel. As a result, the town’s main centre of activity, Avenida 5 (also called La Quinta), a long, pedestrianized strip one block back from the sea, is often packed to capacity with tourists rapidly emptying their wallets in pavement cafés, souvenir outlets and designer-clothes shops.

Nonetheless, the low-rise development and numerous European-owned businesses make it seem, at least on the quieter north side, relatively cosmopolitan and calm. The nightlife in particular has a hip edge, but as the town has grown, it has become rougher on budget travellers.

Playa’s main beach has suffered some erosion and looks thin in some stretches. More serious beach-goers head to the area north of Constituyentes, called Playa Norte, where the deep, silky sand drops into waist-high green water with mid-size swells. Two beach clubs form the major social scene here.

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