Names in Dubai are often used with a certain vagueness – the name Bur Dubai, for example, is often taken to cover the entire area south of the Creek as far as Sheikh Zayed Road, while back when it was first built no one seemed entirely certain whether Dubai Marina should be called Dubai Marina, or New Dubai, or perhaps something else entirely. None, however, has proved as enduringly slippery as Jumeirah. Strictly speaking, Jumeirah proper covers the area from roughly around the Dubai Marine Beach Resort in the north down to around the Majlis Ghorfat um al Sheif in the south. In practice, however, the name is often used loosely to describe the whole of coastal Dubai south of the Creek down to the Burj al Arab, and sometimes even beyond.

Further confusion is added by the fact that Jumeirah has been adopted as the name of the city’s leading luxury hotel chain. The Jumeirah Beach Hotel and Madinat Jumeirah, for instance, aren’t strictly speaking in Jumeirah, but in the adjacent suburb of Umm Suqeim (although both are owned by the Jumeirah chain – as is the Jumeirah Emirates Tower hotel, which is actually on Sheikh Zayed Road, and the Jumeirah Creekside Hotel, in Garhoud). Further south the J-word crops up again at the Sheraton Jumeirah Beach Resort and Hilton Dubai Jumeirah Resort, both in what is now the Marina, while the name has also wandered off and attached itself to the Palm Jumeirah artificial island, Jumeirah Lakes Towers and the now abandoned Jumeirah Garden City project – none of them in, or (except for the latter) even particularly near, Jumeirah proper. And that’s not the end of it: thanks to the Jumeirah group the name can now be found attached to properties as far afield as London, New York and Shanghai – an impressive feat of global colonization for the name of what was, until fifty years ago, little more than a humble fishing village.

Book through Rough Guides’ trusted travel partners

Dubai features

The latest articles, galleries, quizzes and videos.

6 things every family must do in Dubai

6 things every family must do in Dubai

Dubai is the most spectacular playground on Earth. The desire to make everything bigger and brighter and better has created a city of superlatives – and for w…

15 Jun 2017 • Keith Drew insert_drive_file Article
Burj Khalifa: is the world’s tallest building worth the hype?

Burj Khalifa: is the world’s tallest building worth the hype?

One of Dubai’s main attractions and currently the world’s tallest building, the Burj Khalifa draws in hundreds of people daily to marvel at the views from i…

31 Jan 2017 • Lottie Gross insert_drive_file Article
Away from the skyscrapers: how to find the “other” Dubai

Away from the skyscrapers: how to find the “other” Dubai

It’s big, brash and lays claim to so many world records it might even have the world record for the number of world records. But beyond the superlatives, skys…

22 Nov 2016 • Lottie Gross insert_drive_file Article
View more featureschevron_right

Weekly newsletter

Sign up now for travel inspiration, discounts and competitions

Sign up now and get 20% off any ebook