Spend any time in and around Akureyri and you can’t fail to notice the ubiquitous KEA logo, plastered on hotels, fishing boats and even Kaffibrensla Akureyrar, the town’s coffee-roasting plant. It’s said locally that KEA, the Kaupfélag Eyfirðinga Akureyri (Cooperative Society of Eyjafjörður and Akureyri) and no relation to Sweden’s IKEA, owns everything except the church – and while that’s not strictly true, KEA does have fingers in many pies. Established in June 1886 by local farmers keen to win a better price for the live export of their sheep to England, the society opened its first co-op store ten years later and never looked back. Still with headquarters on the main street in Akureyri, and still operating despite the economic downturn, KEA now owns shares in virtually any local business you choose to mention, concentrating on the food and merchandise sectors.

Travel offers; book through Rough Guides

Iceland features

The latest articles, galleries, quizzes and videos.

The most beautiful country in the world – as voted by you

The most beautiful country in the world – as voted by you

There's nothing like an amazing view to inspire you to book your next trip, whether you're drawn by rolling countryside, isolated islands or soaring mountain …

30 Aug 2017 • Rough Guides Editors camera_alt Gallery
The best places to visit in Iceland this summer

The best places to visit in Iceland this summer

Iceland is famous for majestic glaciers and snow-covered houses, for the Northern Lights and blue-lit ice caves. But visit in summer and it can feel like a tot…

20 Jun 2017 • Rebecca Hallett insert_drive_file Article
Hot tub happiness: the dos and don'ts of Icelandic spas

Hot tub happiness: the dos and don'ts of Icelandic spas

Going for a spa in Iceland can feel wonderfully alien. Against a backdrop of barren moonscapes and denuded hills, the waters are so preternaturally blue, so exa…

24 Nov 2016 • Mike MacEacheran insert_drive_file Article
View more featureschevron_right

Join over 60,000 subscribers and get travel tips, competitions and more every month

Join over 60,000 subscribers and get travel tips, competitions and more every month