Full of the paradisiacal charm that originally brought tourists to Negril, the wide curve of white sand at unspoilt Half Moon Bay Beach offers no braiding booths or jet skis, just a little sea grass and some small islets (boat trips available). Nude bathing is acceptable and snorkelling equipment is cheap, while you can also arrange bamboo rafting, kayaking and horseriding in advance. The overgrown flat track behind the restaurant was once an illegal airstrip used for ganja smuggling. Bear in mind that all-inclusive groups do visit on Sundays so it can get crowded and rowdy at these times.

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