Most bars want you to spend the sunset with them and offer happy hours as an incentive. As the cliffs give the best view, bars along the West End tend to be livelier at dusk, with the action most nights moving to the beach later on. If you want some local flavour, try the darkened interiors of the rum bars and beer shacks along Sheffield Road or West End Road near the roundabout. There is only one proper club in town, The Jungle, so most of the weeknight dancing is offered by beach bars using sand as a dancefloor – though there are a couple of West End options, too. A nightly rotation system shares business around. DJs play reggae, dancehall and dance music, and there is plenty of live music, from Marley covers to soul and jazz. Ask around to see what’s happening – you can usually walk from one beach venue to another. Negril’s risqué reputation means it has a number of go-go clubs: scantily-clad women gyrate for drinkers and post-Jungle clubbers; these clubs draw a mainly local clientele of both sexes.

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