Made all the more alluring for its delicious sense of faded glamour and relative lack of visitors, the rugged stretch of coast east of Port Antonio is one of the most attractive parts of Jamaica. It’s a fairy-tale landscape of lush, jungle-smothered hills rolling down to a coastline studded with fantastic beaches, such as Frenchman’s Cove, San San and Winnifred, and swimming inlets like the Blue Lagoon, a fabulous aquamarine pool of salt and fresh water made famous by the eponymous 1980 movie. A series of super-smart hotels vie for business with a handful of less expensive guesthouses (though none are as cheap as you’ll find in town), while for eating you can plump for romantic international feasts accompanied by live jazz or mento at the salubrious restaurants of the region’s best hotels – most of which are open to non-guests – or more authentic Jamaican cooking at Winnifred Beach and the renowned jerk stands at Boston Bay.

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