Although long since swallowed up by the sands of time, the spring fair of Fai Fo, the former name of Hoi An, had a measurable influence on the city of today. From humble beginnings in the sixteenth century, the event grew into an exotic showcase of world produce. From Southeast Asia came silks and brocades, ivory, fragrant oils, fine porcelain and a cornucopia of medicinal ingredients. The Europeans brought their textiles, weaponry, sulphur and lead – as well as the first Christian missionaries in 1614. During the four-month fair, travelling merchants would rent local lodgings and warehouses; many went on to establish a more permanent presence through marriage to Vietnamese women, who were (and still are) renowned for their business acumen.