Jeonju’s most famous dish is, without doubt, its bibimbap (전주 비빔밥). Regular bibimbap – a mixture of vegetables served on a bed of rice, with a fried egg and meat on top – is available across the country, but in Jeonju they’ve picked up the formula and run with it. Recipes vary from place to place, but the ingredients are always well chosen and may include anything from pine kernels to bluebell roots or fern bracken in addition to the usual leaves and bean sprouts. In addition, your meal will invariably be surrounded by up to twenty free side dishes, made with just as much care, and an even greater variety of ingredients. Beware, however, of restaurants that claim to serve authentic Jeonju bibimbap – many places, particularly around the train station and bus terminals, will simply give you a regular version of the dish (though genuinely made in Jeonju, and thereby circumnavigating Korea’s already weak product description laws). One way to sort Jeonju wheat from Jeonju chaff is the price – for the real deal, you shouldn’t be paying less than W8000, but even at double this price it’s likely to be money well spent.

Book through Rough Guides’ trusted travel partners

South Korea features

The latest articles, galleries, quizzes and videos.

19 places to get utterly lost

19 places to get utterly lost

One of the great joys of travelling is stumbling across unexpected places, wandering without a single destination in mind and embracing the journey. These place…

12 Sep 2017 • Keith Drew camera_alt Gallery
Seoul food: the transformation of a neighbourhood

Seoul food: the transformation of a neighbourhood

Itaewon, a neighbourhood in the South Korean capital Seoul, is on the up and food is at the forefront of its renaissance. Here Amy Guttman explores a district u…

14 Jan 2016 • Amy Guttman insert_drive_file Article
Would you get down and dirty at South Korea’s Mud Festival?

Would you get down and dirty at South Korea’s Mud Festival?

What once began as a marketing ploy for a therapeutic mud found near Boryeong, a small city on South Korea’s sandy west coast, has since transformed into a un…

17 Jul 2015 • Colt St. George insert_drive_file Article
View more featureschevron_right

Weekly newsletter

Sign up now for travel inspiration, discounts and competitions

Sign up now and get 20% off any ebook