You can sample the four excellent sakes of Masuichi-Ichimura brewery (wwww.masuichi.com), and a few others, at the teppa counter in the brewery’s shop (daily 9am–7pm; ¥150–320). Try Hakkin, the only sake in Japan to be brewed in huge cedar barrels the old-fashioned, labour-intensive way – hence its high price. Around the corner you can also sip some award-winning sake for free at Obuse’s other brewery Matsubaya (松葉屋本店; wwww.matsubaya-honten.co.jp).
Mauichi’s sister company Obusedō (wwww.obusedo.com) is just one of several chestnut confectioners in town battling it out for the public’s sweet tooth. Others are Chikufudō (wwww.chikufudo.com) and Kanseidō (wwww.kanseido.co.jp), both of which have restaurants serving meals featuring the sweet nut.