No business is more closely associated with Nagoya than Toyota (wwww.toyota.co.jp), whose 47-floor headquarters are based in the Midland Square Tower opposite Nagoya Station. The automobile company was started in 1937 by Kiichiro Toyoda as a spin-off from Toyoda Automatic Loom Works, founded by his father Sakichi, who invented the wooden handloom in 1890; the company diversified into car manufacturing in 1933. You can learn much about the company’s history at the Toyota Commemorative Museum of Industry and Technology. Devoted auto enthusiasts will also want to visit one of Toyota’s factories to see its famous production processes in action. The one-hour tours are free but reservations are required.