The heart of modern Marrakesh, Guéliz has a certain buzz that the sleepy old Medina rather lacks. Its main thoroughfare, Avenue Mohammed V, runs all the way down to the Koutoubia, and it’s on and around this boulevard that you’ll find the city’s main concentration of upmarket shops, restaurants and smart pavement cafés. Its junctions form the Ville Nouvelle’s main centres of activity: Place de la Liberté, with its modern fountain; Place 16 Novembre, by the main post office; and Place Abdelmoumen Ben Ali, epicentre of Marrakesh’s modern shopping zone. Looking back along Avenue Mohammed V from Guéliz to the Medina, on a clear day at least, you should see the Koutoubia rising in the distance, with the Atlas mountains behind.

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