Tourist boards around the world are constantly trying to outdo each other as they try to sell their destination to the rest of the world. Some efforts can be cheesy, but others are downright sensational. After all, no one knows the place better. Here, we've picked nine of the most inspiring tourism campaigns. Get your backpack at the ready…
New Zealand’s tourist board is well aware there aren’t many places where you can have five adventures in a day. In this video, we travel with an extreme sportsman as he flips out of a helicopter, snowboards through freshly fallen snow, takes two wheels to an icy cliff-edge and then bungees off a bridge. Thanks to this – and the killer soundtrack – these two minutes couldn’t be much more exhilarating.
In this well-thought out video, Canada’s tourist board exploit the dichotomy between what you tell your mum you’ve been doing, and what you’ve actually been doing, to show the many different faces of this beautiful country. The message? Whether careering down a mountain or scoffing midnight crêpes, you can’t help but have the time of your life. We’re sold.
Costa Rica’s tourist board seem to have caught wind of the rising internet popularity of sloths. What better way to get more acquainted with the world’s favourite animal, than to listen to him sing? This video is unsurprisingly endearing, and does a great job cementing paradisical Costa Rica on the traveller’s radar.
With so many pristine fjords and fairytale log cabins, it would be hard for Norway not to show off. This panoramic video of a group hiking to the peak of a snowy mountain, in order to slalom ski down it during sunrise, is ample travel eye-candy to convince you of a trip.
England’s tourist board have knocked it out of the park with this montage that evokes pretty much everything associated with the nation. All walks of English life recite William Blake’s Jerusalem from Brighton to the Yorkshire Dales, in a video that is encouragingly self-aggrandising (and a little tongue-in-cheek). There really is only one England.
Japan’s tourist board wants to know: do you really know the people of Japan? To try and answer this question, we follow the traditional Awa dance from home, to school, to a parade, stopping off for a beer or freshly-delivered fish along the way. This video celebrates the sharing and creativity that really is at the heart of Japanese culture.
Holland’s tourist board are making a big statement: they say Holland is the ‘Original Cool’. Apparently, everything we know about Holland is true (art, windmills, canals) but there’s a lot more edge to the country’s traditions than we realise.
This fast-paced video from Brazil’s tourist board is invigorating inspiration for your next trip. In the clip, the country welcomes visitors from all corners of the earth to enjoy everything from the ocean, to the food, to the festivals. If you’ve not got FOMO (fear of missing out) already, then perhaps you should have another watch.
Ecuador’s video really takes you somewhere else. Thanks to the dream-like style, coupled with the most chilled-out Beatles rendition you’ve ever heard, after thirty seconds of this you’re undoubtedly more relaxed. But you're not dreaming – the turtles, the guitarists and the cobbled-stoned streets are all real.